Burberry Flashcards

1
Q

Who is the creative director of Burberry?

A

Riccardo Tisci

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2
Q

When did the current creative director of Burberry step in?

A

Riccardo Tisci has been creative director since 2018.

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3
Q

Where did the current creative director of Burberry work before and for how long?

A

From 2005 to 2017, Tisci was the creative director of the haute couture, ready-to-wear and accessories lines for Givenchy.

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4
Q

Who was the previous creative director of Burberry?

A

Christopher Bailey

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5
Q

When did the previous creative director begin and when did he stop working for Burberry?

A

Christopher Bailey was creative director from 2001 to 2018.

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6
Q

Where did the previous creative director of Burberry work before and for how long?

A

Bailey was the senior designer of womenswear at Gucci from 1996 to 2001.

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7
Q

Where was Burberry founded?

A

England

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8
Q

When was Burberry founded?

A

1856

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9
Q

Who founded Burberry?

A

Thomas Burberry

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10
Q

What negative connotations did Burberry check have in the early 2000s and how were these brought about?

A

Between 2001 and 2005, Burberry became associated with “chav” and football hooligan culture. This change in the brand reputation was attributed to lower priced products, the proliferation of counterfeit goods adopting Burberry’s trademark check pattern, and adoption by celebrities prominently identified with “chav” culture.

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11
Q

Where is Burberry headquartered?

A

London, England

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12
Q

What was one of Riccardo Tisci’s branding “wins”?

A

Tisci presented a new logo and monogram for the brand, designed by the English graphic designer Peter Saville.)

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13
Q

What did Thomas Burberry invent and in what year?

A

In 1879, Thomas Burberry invents gabardine – the breathable, weatherproof and hardwearing fabric revolutionising rainwear – which up until then had typically been heavy and uncomfortable to wear. Gabardine was then patented in 1888.

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14
Q

When and how was the Burberry check introduced?

A

It was introduced in the 1920s as lining for the Burberry raingear.

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