Buisness Model Canvas

Question 1

The right-hand side of Osterwalder’s business model canvas is all about efficiency? True or False?

Answer 1

False, Its about value

Question 2

According to Osterwalder, there are four ways in which customer groups might represent separate customer segments. What are they?

Answer 2

1) Their needs require and justify a distinct offer
2) They are reached by different channels
3) They require a different type of relationship
4) They have substantially different profitability’s

Question 3

According to Osterwalder, the value proposition is what?

Answer 3

1) The bundle of products and services that create value for specific customer segment
2) The reason why customers turn to one company rather than another

Question 4

List four examples of value proposition.

Answer 4

1) Newness
2) Performance
3) Customisation
4) Design
5) Brand/Status
6) Prices
7) Cost reduction
8) Risk Reduction e.g warranties
9) Accessibility
10) Usability
11) Quality
12) Time saving
13) Getting the job done

Question 5

According to Osterwalder, what are the five types of customer relationship?

Answer 5

1) Dedicated personal assistance
2) Personal assistance e.g. call centers
3) Self service
4) Automated services
5) User generated forums e.g. reddit

Question 6

List one advantage and two disadvantages of using ‘direct’ channels to each customer.

Answer 6

1) Higher margins - Advantage
2) Higher Capex - Disadvantage
3) Higher OpEx - Disadvantage

Question 7

List two advantages and one disadvantages of using ‘indirect’ channels to each customer.

Answer 7

1) Lower Margins - Disadvantage
2) Expanded reach - Advantage
3) Benefit form partner strengths - Advantage

Question 8

Different channels may be used depending on stage of customer interaction. List five stages of customer interaction

Answer 8

1) Raise awareness of the product or service
2) Help customers evaluate the value proposition
3) Allows customers to purchase products or services
4) Delivery
5) Post purchase customer support (after care)

Question 9

According to Osterwalder, what are the three types of key activity?

Answer 9

1) Production
2) Problem solving
3) Networking

Question 10

According to Osterwalder, what are the three reasons for taking on a key partner?

Answer 10

1) Optimise business models/ Economies of scale
2) Reduce risk
3) Secure resources or activities

Question 11

List four advantages and three disadvantges of Osterwalders business model canvas.

Answer 11

Advantages:

1) Simple
2) Common reference language
3) Remind teams to think holistically
4) Shows how the different elements interact

Disadvantages

1) Does not specifically consider societal impact
2) Excludes idea of competition
3) Excludes mission, vision and strategic objectives

Question 12

Explain what is meant by a multi-sided business model and briefly describe one example

Answer 12

1) Bringing together distinct but interdependent groups of customers
2) Lure one side with free or inexpensive value proposition
3) Example: wii was good for all family :L

Question 13

List the three types of ‘free’ business model and briefly describe what each means

Answer 13

1) Free offer based on multi sided platform (advertising)
2) Free base services with optional premium services ( freemium )
3) Initial free or inexpensive offer lures customers into repeat services ( bait and hook )

Question 14

Briefly explain the meaning of what john Mullin’s calls Analogues and Antilogs

Answer 14

1) Analogous - don’t reinvent the wheel!…..Portions of previous ideas can often be borrowed or adapted to resolve pain or provide delight.
2) Antilogs - Be different dude! Ideas you definitely don’t want to repeat but can they be adapted? will they work in your area of business.