Buisness marketing and accounting Flashcards
1
Q
what is good advertising
A
We use AIDA
- Attention
- Interest (=s read, watch listen)
- desire (=s want)
- Action (=S Sale)
2
Q
What are types of adverisin
A
direct to home out of home radio tv newspaper magazine internet
3
Q
Which type?
A
- Reach
- frequency: how much your exposed to it
- selectivity:how to target ex internet
- durability:how long is the ad
- lead-time: how long before its ready to be shown
- mechanical:all the equipments necessary
- requirements:
- clutter: competition for our attention
- cost: how much does it cost to produce commercial
4
Q
Market research
A
Collect & analyse information about consumer groups depends on -info needed -how to collect what to do with info
5
Q
Types of market research
A
consumer market motivation pricing competitive Product Advertising
6
Q
Market research tools
A
Secondary data (collected by others):
- websites
- market research reports
7
Q
What is primary Data
A
collected for specific purposes
- test marketing
- internal info sources
- surveys
- observations
- focus groups
