Buisness glosarry 1 Flashcards
Above the line promotion
Promotion that is carried out through independent media that enable a firm to reach a wide audience easily. These might include newspapers and television.
Abraham Maslow
A theorist who classified the needs of employees of a firm into a series of levels - a hierarchy of needs.
Absorption cost pricing
A good is priced according to the proportion of direct and indirect costs used in the production of the good. The production of the good is costed using absorption costing and then priced accordingly. For example, labour expenses may be split according to the number of people working on the production of each good.
Absorption costing
A method of costing where all the fixed costs (overheads) generated by the production of the good are ‘absorbed’ into an individual cost centre. For example, labour expenses may be split according to the number of people working on the production of each good.
Acid test ratio
Current assets less stock divided by current liabilities.
Activity ratios
Ratios that measure how efficiently a business is using the resources that it has. The most common are stock turnover and the debtor days ratio.
Added value
The difference between the price of the good or service and the total cost of the inputs that went into making it.
Advertising
A way of trying to increase the level of demand for a good or service, by making its availability known to consumers. It can be either informative or persuasive and the aim is to shift the demand curve to the right.
Alienation
The process where workers become dissatisfied with the work they are doing. This is particularly likely where the tasks are monotonous in nature.
Amortisation
The process of writing off the value of an intangible asset in the balance sheet of the firm.
Ancillary firms
Ancillary firms are firms which provide goods and services for other firms. In other words suppliers to other firms.
Annual General Meeting
The annual meeting for the shareholders to have their say in the running of the company and their opportunity to vote for the Board of Directors.
Ansoff matrix
A Matrix looking at growth potential of a firms products. It classifies strategies into market penetration, new product development, market development and diversification and measures the degree of risk associated with each strategy.
Appreciation
An increase in the value of an asset.
Appropriation account
The final part of the profit and loss account. The section of the profit and loss account that shows how the profit is distributed between the firm and shareholders.
Arbitration
The process of settling disputes by each side in the dispute putting their case to an agreed arbitrator.
Asset stripping
The process of buying a firm with the intention of splitting all the assets up and selling them. It is most likely where the value of the assets is greater than the market value of the firm.
Assets
Something which a person or firm owns that is of value. Split into fixed and current.
Auditing
The process of checking the financial statements of a firm to see that they give a ‘true and fair’ view of the state of the company’s finances.
Autocratic leadership
A form of leadership where the leader makes decisions and sets objectives independently of the others in the firm without involving them in the decision making process.
Average cost
The amount spent on producing each unit of output. Calculated by dividing the total cost by the level of output.
Average cost pricing
A method of pricing where the firm finds the unit cost of the product and then sets their price by adding a mark-up.
Average earnings
Total earnings divided by those in employment. Usually expressed as an index.
Average rate of return
A technique used for looking at the viability of an investment project. The average annual profit less the capital cost divided by the capital cost expressed as a percentage.
Average revenue
Total revenue divided by the level of output.
Backward integration
A situation when a company merges with or takes over a firm at an earlier stage of the chain of production.
Balance of payments
A record of transactions between a country and their overseas trading partners.
Balance sheet
A financial snapshot of the firm’s financial situation at a given moment in time (usually the firm’s year-end).
Bankruptcy
A situation where a firms is unable to meet its liabilities, The process can be started by a creditor who can get a court petition.
Barriers to entry
Barriers that prevent new firms joining into a market. They may be technical, legal, cost (or investment) barriers or barriers that arise from strong branding of the product.
Batch production
A method of production where a limited number of identical goods are produced, often for a specific order.
Below the line promotion
Promotion over which the firm has direct control. It includes methods like direct mailing, exhibitions and trade fairs and sales promotions.
Benchmarking
A technique used by businesses to try to identify the best practice for production being used in the industry so that they can adopt this method as standard practice for themselves within their own firm.
Book value
The value of assets on the balance sheet. It is the value of assets (generally fixed assets) that the firm has after any depreciation of those assets has been deducted.
Book-keeping
A technique that is used by firms to help them analyse their overall product portfolio and product mix. A grid with market growth and market share on the two axes.
Boston matrix
A technique that is used by firms to help them analyse their overall product portfolio and product mix. A grid with market growth and market share on the two axes.
Bottom line
The actual profit or return that a firm makes on the goods and services it produces.
Brand
The name given by the firm to its product or service.
Brand building
The process of strengthening and developing the brand name of the good or service that the firm is producing to boost demand for it.
Brand image
The impression that consumers have about a particular brand of a good or service.
Brand loyalty
A situation where consumers stick with the purchase of their favourite brand of a particular good or service through choice as they prefer that particular variety.
Branding
The process of developing brand names for a good or service.
Break-even
The level of output where the firm’s revenues are equal to their costs. Below this point the firm will be making a loss and above it revenue will be greater than costs and they will be making a profit.
Break-even charts
A diagram showing the total revenue and the total cost curves for a business and the level of output where the firm is making neither a profit nor a loss. Below this level of output the firm will be making a loss and above it revenue will be greater than costs and they will be making a profit.
Break-even pricing
A situation where the firm will make neither a loss nor a profit. The price will be set equal to the unit cost of production of the good or service.
Budget
A plan which the firm aims to achieve.
Budget deficit
A situation where the level of spending by the government (public expenditure) is greater than the level of revenue they receive from taxation.
Budget surplus
A situation where the level of spending by the government (public expenditure) is less than the level of revenue they receive from taxation.
Business cycle
Shows the movement of the economy over time, through periods of boom and slump. The fluctuations in the rate of economic growth that take place.
Buying economies of scale
A situation where a firm is able to gain from lower average costs at higher levels of output because of the market power they have. An example would be the buying power that supermarkets have over their suppliers.
Capacity
A measure of the maximum amount a firm can produce with the inputs they have.
Capital
One of the four factors of production (an input into the production process) and refers to man made resources.
Capital employed
The total amount of capital that the firm has and is using to produce their goods and services. It is the total figure on the balance sheet.
Capital expenditure
Expenditure by firms on machinery, equipment and buildings. This type of spending is also known as investment.
Capital intensive
A production technique is one that uses a high proportion of capital to labour.
Cartel
A situation where a group of firms act together to fix price, output or conditions of sale.
Cash
One of the current assets of the firm. When added to stocks and debtors, it gives total current assets.
Cash cow
A term given to a product that produces significant revenue because it has a large share of an existing market which is only expanding slowly. One of the four product types in the Boston Matrix.
Cash flow forecast
A projection of what a company expects its cash inflows (revenue from sales) and cash outflows (payments for wages and other expenses) to be over a period of time.
Cell production
A form of production where a team of employees take responsibility for a major part of the total production process. They carry out a range of different tasks and this can help to ensure that quality is maintained.
Chain of command
The way in which orders are passed down through the business. In other words it is the way in which the authority in the business is organised.
Chain of distribution
The method used by a firm to get the good or service they have produced to the consumer. It is the route the good or service takes to get to the consumer.
Chain of production
The different stages of making, distributing and selling a good or service from the initial production of parts, through to the final product through to distribution and sale of the product.
Chairman
The head of the board of directors of the firm. They chair the meetings of the board and are responsible (along with the other directors) to shareholders for running the business in the interests of the shareholders.
Channels of communication
The methods or routes used to convey information from one person or area of the firm to others. May be downward to pass information to employees about decisions that have been made, or upwards to pass information up through the chain of command to help decision makers.
Channels of distribution
The routes used by the firm to get the good or service they have produced to the consumer. This may involve physical distribution of the good or service to retailers or perhaps distribution through the Internet.
Closed shop
A situation where anyone employed in a particular firm or plant has to belong to a union.
Co-operative
A form of business organisation where all the members of the firm have equal voting rights and a say in how it is managed. The members may be the workers, the producers or the customers.
Collective bargaining
The process of negotiation between trade unions (or other groups representing employees) and employers on wages and working conditions.
Collusion
Where firms co-operate to try to influence the outcome in a market for their benefit. e.g. agreements between firms to restrict competition.
Common market
A customs union which allows the free movement of capital, labour and other factors of production between member states e.g. The European Union
Competition based pricing
A pricing method where the price charged by competitors is the main determinant of an individual firm’s own decision on price. They will price to ensure they are competitive against the other firms.
Competitive advantage
A situation where a firm has lower costs than their competitors and so can sell at a lower price or make a bigger profit at the same price. The firm may have developed a new product or feature for a product that gives the firm an edge over their rivals.
Competitive markets
Markets where there is a high level of competition and therefore where there are few barriers to entry and exit, making it easy for firms to set up and join the market.
Complementary goods
Two goods consumed at the same time e.g. strawberries and cream, or CD and CD players.
Computer aided design
The process where computer hardware and software is used to help with the design process.
Concentration ratios
A measure of the proportion of a market accounted for by, say, the five largest firms (in other words the market share of the firms). A measure of the competitive conditions in the market.
Conglomerate merger
A merger between two firms who are in a different line of business. The main motive is likely to be growth through diversification.
Consumer expenditure
Spending by consumers on goods and services.
Consumer goods
Goods purchased and used by households.