buisness Flashcards
what is cash inflow and give an example
payments from the customer eg bank loans
what is cash outflow and give an example
when an enterprise pays a bill eg wages and salaries
what is promotional mix
different methods of communication an enterprise uses to attract customers
what’s target market and give an example
when an enterprise works out what age range is more likely to buy their product eg older people & newspapers
what is the message
what the enterprise wants to tell customers about their product
what is the medium
how the enterprise will get its message across
list examples of advertising methods
social media, newspapers, leaflets, magazines
what’s sales promotion
it’s aim is to boost sales and attract new customers and keep potential customers to buy products
what’s the purpose of sales promotion
attract first time buyers, maintain customer loyalty
what’s a method of sale promotion list a positive and negative
buy one get one free. positive- will encourage customers to buy more products. Negative- impacts on profit
what’s Break even
when revenue from sales and costs are the same there is no profit and no loss
what is an invoice
explains how to pay, for example bank transfer
what is a positive of using a debit card
 payment is taken directly

What is a negative of credit card 
it may not be paid back in time
What is a positive and negative of paying with cash 
positive - accepted in most places
negative - Not suitable for online purchases 
