BUDGET BY CHANNEL Flashcards
1
Q
DM
A
£3.5
2
Q
Direct Sales
A
0.8
3
Q
A
0.5
4
Q
SEO & content
A
£53k
5
Q
PPC
A
800k
647k ASDA
6
Q
AGGS
A
1.1
7
Q
In-life
A
0.5
8
Q
BT
A
72k
9
Q
PR & BRAND
A
0.4
10
Q
What makes up over 60pc of DM Budget?
A
Loans £1.8
11
Q
What percentage of the DM Budget is on Card?
A
16%
£503k
