BUAD301 Exam 1

Question 1

Marketing

Answer 1

the activity of creating and delivering offerings that benefit the customers, the organization, stakeholders’, and society

Question 1

Scope of marketing

Answer 1

What is marketed? Key customer markets.

Question 2

4 Ps Marketing Mix

Answer 2

Product, price, promotion, place

Question 3

Corporate Mission

Answer 3

A statement of the organization’s function in society that identifies its customers, markets, and technologies

Question 4

Business

Answer 4

Clear, broad, underlying industry or market sector of an organization’s offering

Question 5

Internal search