BST

Question 1

PESTEL

Answer 1

Political
Economic
Social
Technological
Environmental
Legal

Question 2

Porter’s 5 Forces

Answer 2

Threat of new entrants
Threat of substitutes
Competitive rivalry
Bargaining power of customers
Bargaining power of suppliers

Question 3

Porter’s Diamond

Answer 3

Strategy, structure and rivalry
Demand conditions
Factor conditions (basic and advanced)
Supporting industries

Chance
Government intervention

Question 4

Ohmae 5 Cs

Answer 4

Country
Customers
Currency
Competition
Company itself

Question 5

9 Ms

Answer 5

Money
Men (and women)
Machinery
Materials
MIS
Methods
Market
Management
Make-up

Question 6

Value Chain

Answer 6

Procurement
HR
Technology
Infrastructure

Inbound logistics— operations— outbound logistics— marketing— services

Question 7

External models

Answer 7

PESTEL
Porter’s 5 Forces
Ohmae 5 Cs
Porter’s Diamond

Question 8

Internal models

Answer 8

9 Ms
Value Chain
BCG

Question 9

BCG

Answer 9

Low growth, low share = dog
High growth, low share = ?
Low growth, high share = cow
High growth, high share = star

Question 10

Mintzberg

Answer 10

Strategic apex - simple structure
Middle line - divisionalised
Operating core - professional bureaucracy, adhocracy

Technostructure - machine bureaucracy
Support staff

Question 11

Handy’s Shamrock

Answer 11

Contractual fringe
Customers
Flexible workforce
Professional core

Question 12

STOP HAFICO

Answer 12

Strategic
Operational
Hazard
Financial
Compliance

Question 13

TARA

Answer 13

Transfer - high impact, low likelihood
Accept - low, low
Reduce - low impact, high likelihood
Avoid - high, high

Question 14

Porter’s Generic Strategy

Answer 14

Cost leader
Differentiator

Niche

Question 15

Marketing 7 Ps

Answer 15

Product
Place
Price
Promotion

Physical
People
Process

Question 16

Lynch

Answer 16

Internal home = organic
Internal away = exports, subsidiaries, branches
External = joint venture, strategic alliance, franchise, acquisition

Question 17

Ansoff

Answer 17

Market penetration
Market development
Product development
Diversification (related and unrelated)

Question 18

RSVP

Answer 18

Reason
Strategy
Values
Policies and behaviour

Question 19

Change considerations

Answer 19

Scope
Pace
Manner

Question 20

Gemini 4 Rs

Answer 20

Reframe
Restructure
Revitalise
Renewal

Question 21

Brands

Answer 21

Low price, low quality = economy
Low price, high quality = bargain
High price, low quality = cowboy
High price, high quality = premium

Question 22

Pricing

Answer 22

Market skimming (e.g. Xbox)
Penetration pricing
Price discrimination

Question 23

SFA

Answer 23

Suitability
Feasibility
Acceptability

Question 24

CSR

Answer 24

Proactive
Reactive
Defensive
Accommodating

Question 25

Price 4 Cs

Answer 25

Cost
Customer
Competition
Corporate objectives

Question 26

Balanced scorecard

Answer 26

Financial - cash, profit, ROI

Customer - satisfaction, value

Innovation and learning - staff, products in pipeline

Internal business - yield, quality, idle time

Question 27

Change

Answer 27

Transformative - planned or forced

Incremental - tuning or adaptive

Question 28

Sustainability

Answer 28

Economic
Social
Environmental

Question 29

Promotion

Answer 29

Advertising - informative, persuasive, reminding
Sales promotion
Public relations
Personal selling

Question 30

HR strategy

Answer 30

Recruitment
Training
Relocation
Redundancy
Morale
Wastage reduction