Bruce And Young Flashcards
Overview statement of Bruce and Young’s model…
Holistic system involving modules that work sequentially and in parallel
Briefly, what is their model?
Brain identified face
Structural encoding begins
Mental representation of face is produced
Face compared to face recognition units
If a match then can access personal identity nodes
Name retrieved
Purpose of face recognition units…
Contain structural information about familiar faces
Purpose of personal identity nodes…
Where personal info is stored
What works alongside process for familiar faces? When are these used?
Expression analysis
Facial speech analysis
Directed visual processing
Cognitive system
These are used for familiar or unfamiliar faces
What is expression analysis…
Inferences about emotional state
What is facial speech analysis?
Lip reading
What is directed visual processing?
Identifies features for next time e.g glasses
What is the purpose of cognitive system?
It adds context to what is being seen (prince Charles example) this is also where information is stored for next time
Supporting evidence…
Young et al
Young hey and Ellis
Young et als findings…
Investigated ex servicemen with head wounds and found some were poor at recognition, others matching unfamiliar faces and some couldn’t recognise facial emotion suggesting there are several different elements to face recognition as the model sets out
Opposing evidence to Bruce and Young’s model…
Cognitive system in the model is poorly explained. Bruce and young admit it was designed to explain loose ends of theory
Difficult to investigate due to ethical issues
Explain young, hey and Ellis findings…
Over 1000 incidents were bored but not a single one involved thinking of the name before recalling some details. In nearly 200 cases the participant could remember some details but not the name. (Same eval as before)
Debate…
Good applications - helped people with prosopagnosia. Tie in nature
