Broadcasting

Question 1

Seven key functions of television?

Answer 1

1. Inform
2. Educate
3. Provide live view on sports
4. Escape from boredom
   5.
5. 7.

Question 2

Internet’s impact?

Answer 2

• As money increased, Youtube and Netflix became to forefront

YT: ad-based, ads are applied to any

4. no more licenses
   5/ no more FCC regulation
5. expect streaming to expand
6. expect APP to proliferate

Question 3

5 Models of future of television

Answer 3

1. Ad-based model: YT
2. Subscription model- Netflix, Disney +, Apple +
3. Aggregator model- Netflix- leverage massive subscriber base to buy shows that it wants from ever-weakening suppliers who will find their traditional revenue streams reduced
4. Branded content model: Disney, shows, merchandise
5. Consumer model: HBO; Showtime

Question 4

Three key questions:

Answer 4

1. What content should be regulated?
2. How do we monitor the content generated on these platforms?

Question 5

Who was Heinrich Hertz

Answer 5

1. 1887: Heinrich Hertz discovered variations in Electric current could produce sound through the air. (Named AM after him)

Question 6

Who was Marconi?

Answer 6

Marconi: Italian inventor- first to send signals through the air, developed corporation in

Question 7

Who was Lee De Forest

Question 8

What happened in 1907-1911 period

Answer 8

1. No fo amateur radio operators multiplied, increased exponentially
2. People chatted with each other from their basements, antics

Question 9

What was the Radio Act of 1912?

Answer 9

First major piece of legislation affecting broadcasting

Required all radio operators to be licensed from secretary of commerce

Uncertain of what to do with ne invention

Question 10

1914-1918 significance in broadcasting?

Answer 10

1. WW1 era
2. All commercial developments of radio stopped
3. War dept took over supervision of radio’s development
4. One innovation: 200 mile radio signal was perfected

Question 11

What is RCA?

Answer 11

Radio Corporation of America
Formed in 1919
War dept concerned that a foreigner controlled patents and the organization for radio comunciaiton

Ignored 1890 Sherman Anti-trust act, had 3 companies involved

Question 12

When was the first radio station built?

Question 13

What was WEAF?

Answer 13

• first radio ads
  solid commercial time- sold by the minute

Question 14

What was the Radio Act of 1927?

Answer 14

1. FRC established to regulate radio
2. 5 commissioners- one from each region
3. scarcity justification for regulation
4. PICAN formula set forth (public interest, convenience and necessity)
5. Call letters for broadcasting established

Question 15

Who was Vladimir Zworykin?

Answer 15

Invented the inconoscope- scans optical image, converts into electronic signals

Invented the kinescope

Question 15

What was the federal comms act of 1934?

Answer 15

1. reaction to FRC
2. 5 com,miison- 3 from one political party
3. legislative and judicial power
4. PICAN formula maintained
5. lincense renewal
6. agency with teeth and clout

Question 16

When was the golden age of radio?

Answer 16

1936-1946
four networks: NBC blue, NBC red, CBS, mutual

Question 17

Who was Philo T. Farnsworth?

Answer 17

Created TV

Question 18

Why did radio succeed?

Answer 18

It was local, portable, offered advertising bargains, had secondary characteristics, offered specialized programs

Question 18

What happened in the interregnum?

Answer 18

1. TV devs came to a stop during WW2
2. radio reinvented itself

Response to internet:
1. stressed podcasting
2. stressed sports
3. internet radio
4. satellite radio (Sirius XM)
5. with internet, lost teenagers and other who use their phone to access their own progress