Broadcasting Flashcards
Seven key functions of television?
- Inform
- Educate
- Provide live view on sports
- Escape from boredom
5. - 7.
Internet’s impact?
- As money increased, Youtube and Netflix became to forefront
YT: ad-based, ads are applied to any
- no more licenses
5/ no more FCC regulation - expect streaming to expand
- expect APP to proliferate
5 Models of future of television
- Ad-based model: YT
- Subscription model- Netflix, Disney +, Apple +
- Aggregator model- Netflix- leverage massive subscriber base to buy shows that it wants from ever-weakening suppliers who will find their traditional revenue streams reduced
- Branded content model: Disney, shows, merchandise
- Consumer model: HBO; Showtime
Three key questions:
- What content should be regulated?
- How do we monitor the content generated on these platforms?
Who was Heinrich Hertz
- 1887: Heinrich Hertz discovered variations in Electric current could produce sound through the air. (Named AM after him)
Who was Marconi?
Marconi: Italian inventor- first to send signals through the air, developed corporation in
Who was Lee De Forest
What happened in 1907-1911 period
- No fo amateur radio operators multiplied, increased exponentially
- People chatted with each other from their basements, antics
What was the Radio Act of 1912?
First major piece of legislation affecting broadcasting
Required all radio operators to be licensed from secretary of commerce
Uncertain of what to do with ne invention
1914-1918 significance in broadcasting?
- WW1 era
- All commercial developments of radio stopped
- War dept took over supervision of radio’s development
- One innovation: 200 mile radio signal was perfected
What is RCA?
Radio Corporation of America
Formed in 1919
War dept concerned that a foreigner controlled patents and the organization for radio comunciaiton
Ignored 1890 Sherman Anti-trust act, had 3 companies involved
When was the first radio station built?
What was WEAF?
- first radio ads
solid commercial time- sold by the minute
What was the Radio Act of 1927?
- FRC established to regulate radio
- 5 commissioners- one from each region
- scarcity justification for regulation
- PICAN formula set forth (public interest, convenience and necessity)
- Call letters for broadcasting established
Who was Vladimir Zworykin?
Invented the inconoscope- scans optical image, converts into electronic signals
Invented the kinescope
What was the federal comms act of 1934?
- reaction to FRC
- 5 com,miison- 3 from one political party
- legislative and judicial power
- PICAN formula maintained
- lincense renewal
- agency with teeth and clout
When was the golden age of radio?
1936-1946
four networks: NBC blue, NBC red, CBS, mutual
Who was Philo T. Farnsworth?
Created TV
Why did radio succeed?
It was local, portable, offered advertising bargains, had secondary characteristics, offered specialized programs
What happened in the interregnum?
- TV devs came to a stop during WW2
- radio reinvented itself
Response to internet:
1. stressed podcasting
2. stressed sports
3. internet radio
4. satellite radio (Sirius XM)
5. with internet, lost teenagers and other who use their phone to access their own progress
