BRC 1-16 Recruiting Terms & Definitions Flashcards
Appointment
Criteria for an appointment is met when prospect:
- agrees to meet with a recruiter, at a specific time, on a specific day.
- In the office, applicants home, school, or job to discuss Marine Corps programs.
- Criteria met whether the prospect shows or not.
Accession
A qualified military available applicant who is enlisted/reenlisted in the regular Marine Corps or Marine Corps Reserve
Approvals
Officer candidate applications that have been approved by HQMC
Area Canvas (AC)
- Meeting potential prospects face-to-face in your area to obtain their name and sufficient follow-up information.
- just the name is not an AC contact.
Broken Reenlistment
The Reenlistment of an individual in the Regular Marine Corps who has been separated from the Regular Marine Corps for more than 90 days.
Buddy Program
Special program which allows two or more people who sign up in order to begin recruit training together.
CAT IIA +-
An individual who scores 50 or better on the AFQT score of the ASVAB test. This serves as a quality indicator.
Category “P” (CAT P)
Training/Category “P” program offers applicants who enlist an opportunity to participate in Reserve Drill weekends before attending recruit training.
Participants:
-benefit from training and get paid for it.
-uniforms may be issued
-If qualified, may receive up to 365 days prior to IADT.
Ensure MEPS Liaison makes an entry in the poolee’s package as “CAT P”
Collateral Material
Material or equipment used by a recruiter to generate interest in, or provide information about the Marine Corps
Command Recruiting
All active-duty Marines who are not currently assigned as recruiters, who assist in the recruiting effort. 4 Types of Command Recruiters: 1. Boot Camp Leave 2. Permissive Recruiter 3. Annual Leave 4. Permissive TAD
Consult
And authorize additional/special medical examination requested by MEPS when they are unable to provide a conclusive medical diagnosis
Continuous Reenlistment
The reenlistment of an individual in the regular Marine Corps who has been separated from the regular Marine Corps for 90 days or less, but for more than 24 hours
Contract
An applicant enlistment, or reenlistment into the regular Marine Corps or Marine Corps Reserve.
The recruiter receives credit for a contract when an individual in this for the delayed entry program, or enters directly on active duty
How many definitions does the term “Contact” have?
3
A. Contact
A local citizen who provides names to the recruiter, and assists the recruiting effort.
A contact card is completed.
B. Contact (TC)
Personally talking to the prospect on the phone
C. Contact (HV/AC/OT)
A face-to-face meeting with an individual:
- Who appears to be eligible to make application for enlistment.
- Must result in recruiter getting a name and sufficient other information to allow follow-up.
Delayed Entry Program (DEP)
Allows a prospect to enlist now, and then depart for recruit training within 365 days
Directs
Individuals enlisted and shipped during the same month
Direct Mail
A personal mailout a promotional material from a central distribution point
Disqualified (DQ)
In applicant found mentally, morally, or physically unqualified for enlistment
EAD Recruiter
A reservist assigned to active duty for a period of two years to serve as an 8411 recruiter
Electronics Data Processing Test (EDPT)
A special test designed to determine the qualifications for assignment to a computer field
Entrance National Agency Check (ENTNAC)
The basic background, fingerprints and police record check on every enlistees in the Armed Services.
- Initiated by the Recruiting Service in enlisted who will be pooled for more than 60 days.
- it is ran by the Defense Security Service (DSS) /Office of Personnel Management (OPM) so that it may provide an accurate police record check.
Electronics Priority Prospect Card (ePPC) Data Base/Ad Portal
Contains names of individuals who have requested information on the Marine Corps from various sources.
-Located in the Ad Portal https:adportal.marines.com.
Contains the name, address, date of birth and, if provided by the individual, phone number, and school.
ePPC system will identify the specific source lead code the prospect responded to.
Electronic Personnel Security Questionnaire (EPSQ)
Is an electronic version of the SF-86 used for all security clearance requests to DSS/OPM
Acronym ERR
Eastern Recruiting Region
Enlistment Screening Test (EST)
Given by a recruiter to determine if the applicant is qualified to take further qualifying tests
Gross New Contracts
The total number of new contracts written during a period of time
Gross Productivity
The total number of contracts divided by months on productivity.
Contracts / by months = Gross APR
Home Visit (HV)
A visit by a recruiter to a house that has never been contacted.
-not credited if recruiter has already made previous contact of any sort.
Inspector-Instructor (I & I)
A regular Marine Corps Officer who supervises, instructs and assists Reserve Air/Ground units in attaining and maintaining a high status of readiness for mobilization
Immediate Reenlistment
The Reenlistment of a Marine into Marine Corps within 24 hours of the time of separation from the last active service period in the Marine Corps. This must take place where the separation occurred
Interview
A face-to-face sales presentation with a screened and basically qualified prospects.
- if unqualified and conducted, you wasted your time.
- Interview is carried for 90 days, more than, it is dropped.
Interservice Recruiting Committee (IRC)
A committee formed by representatives of the Armed Services recruiting units in a given geographical area to effect coordination/cooperation in receiving/administering common recruitment matters
Itinerant Recruiting Trip (IRT)
Scheduled visits by a recruiter to a designated location other than a RS/PCS for the purpose of recruiting
Lead/Suspect/Prospect
All terms that applied to engage which may or may not, have a phone number/address attached.
- all require the Recruiter to make initial contact with the individual.
- names come in the form of lists, return cards, and referrals from local contacts, and other sources
Minimum New Contract Goal
The number of the net new contracts needed to make monthly and annual shipping quote us and to have a healthy start pool at the beginning of the next fiscal year.
-The start pool goal is expressed as a percentage of the following fiscal year’s total force shipping quota
Mission
The number of new contracts to be written by a officer selection officers or recruiters and placement of these contracts by category into the designated month/months so that the RS can achieve its shipping quota
Net Productivity
Total number of contracts minus all Pool discharges, divided by number of months on productivity.
Contracts - Pool Discharge / months
New Working Applicant (NWA)
Individual who qualifies as a working applicant, is picked up by the RSS, and is reported to the Operations Officer and is excepted by the Operations Officer.
- NWA is also one that was previously dropped but becomes reaccepted.
- Individual Will not be counted as a NWA twice within a 90 day period, this is established to maintain the integrity of the data used in computing your activity analysis.
- NWA will be carried for 90 days, after 90, they will be dropped.
Office Traffic (OT)
Those individuals who walk in, or call Lynn, or are brought in by others, to a recruiters office to discuss enlistment. Do not include individuals who come into the office as a result of scheduled appointments
MCRD Attrition
Expressed as a percentage, the number of MCRD discharges divided by the total number shipped for a specified period
Marine Corps Recruit Options Center (MCROC)
A central control point for all guarantee option programs and enlistment bonus control numbers
Marine Corps Recruiting Information Support System (MCRISS)
Is an automated data system used to manage recruiting efforts within Marine Corps Recruiting Command
Military Entrance Processing Station (MEPCOM)
The headquarters for the MEPS stations throughout the eastern, central, and western sectors.
Military Entrance Processing Stations (MEPS)
The station that administers the ASVAB Test, physicals, and enlists individuals in to the service. This is where all processing is accomplished
Mobile Examination Test Site (METS)
A METS mobile team that processes applicants in the local area to determine mental qualifications before sending the applicants to the MedStation for medical/processing
Medically Remedial Enlistment Program (MEDREP)
Allows male applicants who are disqualified because of a single, specific medical defect to enlist and have their defect remedied upon entry on active duty
Acronym NAC
National Agency Check
- Background Investigation Check
- Goes back 7 years or as far back to the age of 16.
NCOIC Not on Production
A NCOIC of a large RSS (normally, at least 3 production recruiters plus the NCOIC) who is not required to write contracts himself.
Responsible for:
-Management of the facility
-Continuous training of assigned recruiters
-Attainment of assigned shipping missions
Net New Contracts
The total number of new contracts written over a period of time minus the number of pool discharges occurring during the same period of time
New Contract Goal
The number of new contracts the Commanding Officer desires a recruiter, RSS, or RS to produce during a specific month or for the year.
-Should be specified as either net new contract goals or gross new contract goals.
Naval and Marine Reserve Officer Training Corps (NROTC)
A program subsidized by the Department of the Navy and offered at certain civilian educational institutions where the members work toward a Bachelors Degree while being trained to be regular officers in the Naval Services
Overship
A tasking to a RS or a RSS to exceed its assigned monthly or Annual Shipping Quota in any component or category.
Permanent Contact Station (PCS)
A full time recruiting facility under the control of a Recruiting Substation
Priority Prospect Card (PCC)
The direct result of a request for additional information about the Marine Corps from media advertising or the Direct Mail program. Distributed through ePPC system, daily.
Leads should be vigorously worked.
Also called a “Hot Lead” so the faster you act the better the results. it is deemed useless if their is no follow-up
Poolee’s
An enlistee in the Delayed Entry Program (DEP)
Prior Service Enlistment
A person joining the Marine Corps or Marine Corps Reserve after having previously served in the Armed Services
Pool Attrition
Expressed as a percentage, the number of pool discharges divided by the total number of gross new contracts for a specified period
Pool Goal
The percent of future month’s shipping quotas the RS is to have in the pool by the end of the current month, or the percent of next years shipping quotas the RS is to have in the pool by the end of the current year
Permissive Recruiter Assistant (PRASP)
Recent recruit training or formal school graduates ordered to a temporary duty at RSS in the recruiting effort.
Permissive TAD (PTAD)
A Marine assigned in a temporary duty status to help the RSS in the recruiting effort. This category includes all Marines who are not classified as PRASP
Recruiter Aide
Reservists assigned to short tours of active duty with an RS/RSS for the purpose of recruiting in their local areas in the support of the SMCR
Recruiters on Production
Those recruiters who are required to write new contracts each month
Referral
An individual identified by name and reported to a recruiter as a prospect for enlistment.
- referrals can come from contacts, poolees, parent, and Command Recruiter.
- All SMCR/I-I/MARTD-U referrals will be accompanied by a referral card.
Referral Credit
It is the actual enlistment of a referral into the Marine Corps or SMCR for which the unit receives the credit.
Returns
A term used to identify all types of cards that come to a recruiter that provide a NAME, PHONE #, ADDRESS to prospect.
-Returns are generated by advertising/mailings to lists, and by take Take-one boxes located in the local area
Reenlistment Card (RC)
Generated on each Marine discharges with a RE-1A code by HQMC
Recruiting substation (RSS)
A full time recruiting facility under control of a Recruiting Station (RS)
Acronym RTC
Recruit Training Regiment
Screening
The process of “weeding out” those prospects not qualified for enlistment. Individuals that a recruiter meets, keeps appointments with, or who walk into the recruiters office, must be screened before conducting an interview. Screening a prospect before presenting a sales presentation will ensure that the recruiter does not waste time selling a prospect that is not qualified
Shipping Quota (Enlisted)
Number of individuals the RS must ship to recruit training or reenlistment during a given month or for the entire fiscal year
-it is assigned on a fair share basis as determined by the RS structure, which is determined by the RS Commanding Officer
Shipping Quota (Officer)
The number of Officer Candidates the RS must send to training for each Officer Candidate Class and Platoon Leaders Class.
-it is assigned on a fair share basis as determined by an OSS’s share of the RS’s qualified college population (QCP)
Source (SRCE)
The name, agency or program that produced a lead.
Basically “WHERE DID THEY COME FROM? Not who “INFLUENCED” them.
-S&R Sheet has a listing of source codes.
Submission Goal
The # of officer candidate applications to be submitted to the RS, District or HQMC by a certain date.
Telephone Call (TC)
The act of calling a prospect on the phone to schedule an appointment to discuss enlistment in the Marine Corps
Tier I, II, III
These categories show the education level of an applicant.
-Specific information can be found in the Military Personnel Procurement Manual
Total Force
The sum of all components for which the recruiting service has a quota: RMPS-PS-RFNPS-KA-KG-KF
Undership
An authorization to a RS or RSS to ship less than its assigned Monthly or Annual Shipping Quota in any component or category.
USMCR (K)
A designation given to those non-prior service personnel enlisted in the Marine Corps Reserve
Wide Range Achievement Test (WRAT)
Used to test the reading ability of a prospect. This is normally the first step in the written part of the process
Acronym WRR
Western Recruiting Region
Youth Physical Fitness Program
A Marine Corps sponsored high school program that supports the President’s Physical Fitness Program
