branding and strategies

Question 1

Branding

Answer 1

It is the process of establishing an identity for a product that distinguishes it from the competition.

Question 2

ELEMENTS OF A BRAND

Answer 2

BRAND NAME
LOGO
SLOGAN

Question 3

Brand name

Answer 3

A name given to your product or service (consists of words, numbers or letters)

Question 4

Logos

Answer 4

• symbolic way of creating a brand
• provides an easily recognizable identity for your business

Question 5

Slogans

Answer 5

a short catchy phrase attached to the company’s name and logo

Question 6

5 brand strategies

Answer 6

1. A business can support it’s existing or core brand
   2.It can extend its brand name into new products
   and services
2. A Business can license its brand name to other
   businesses
3. Co-Branding
4. Brand Acquisition- a business can purchase a
   brand from another business.