Branding and Brand Identity

Question 1

A dynamic entity which has its personality, culture, vision, emotion and intelligence.

Answer 1

Brand

Question 2

A recognizable symbol, pattern, sound, or collection of letters is known as

Answer 2

Brand mark

Question 3

Types pf brands

Answer 3

1. Product Brands
2. Personal brands
3. Corporate brands
4. Service brands

Question 4

This kind of branding, usually referred to as MERCHANDISE BRANDING, focuses on marketing a single item.

Answer 4

1 Product Brands

Question 5

Social Media and other platforms are used by people to create their own PERSONALITIES and strengthen their brands

Answer 5

2 Personal brands

Question 6

A strategy used by business to sell themselves and obtain an advantage over rivals

Answer 6

3 Corporate brand

Question 7

This type of branding is applicable to SERVICES, which frequently calls for some inventiveness because services can not be physically displayed

Answer 7

Service brand

Question 8

Is often developed by awareness-raising initiatives that appeal to the target customer.

The worth of having a recognizable and valuable brand

Answer 8

Brand Equity

Question 9

Make a distinctive brand that clients will remember and be familiar with.

Is critical to check that customer perceptions of the brand mature desired perception of the brand

Answer 9

1 Create the brand equity

Question 10

This entails giving a brand significance to a general message or narrative. It includes aspects such as performance and imagery as the two pillars that make up this step of the creating brand meaning.

Answer 10

2 Establish a brand meaning

Question 11

This involves consumers judgments and feelings about your brand.

Answer 11

3.Determine a brand response

Question 12

This requires establishing a close relationship with the client

Answer 12

4. Build brand resonance.

Question 13

The use of branding aids a company in raising public awareness of its good and services.

Answer 13

1. Branding creates awareness

Question 14

Branding helps companies in making significant profits

Answer 14

2. Increases business revenue

Question 15

the messages, visuals, and messages created is part of the branding of the business.

Answer 15

3. Branding builds competitive advantage

Question 16

Customers choose the product or service that provides them with the best value for their money.

Answer 16

4. Brands build value for products and services.

Question 17

Effective branding reinforces the consumers decision to buy a product in their mind, which helps to build customer loyalty.

Answer 17

5. Branding creates customer loyalty

Question 18

Develops when the volume of a product or service in a market is has been maximized.

Answer 18

1. Oversaturation of the brand

Question 19

The business usually spends a significant amount of money developing its brand

Answer 19

2. Branding is expensive

Question 20

An unfavorable incident involving a good or service will be associated with the brand.

Answer 20

3. Negativity connected to the brand

Question 21

Building a strong brand identity can occasionally backfire when a business needs to change course in response to shifting market circumstances

Answer 21

4. Branding can sometimes be flexible

Question 22

Another significant drawback of branding is the time consuming nature of the process.

Answer 22

5.Branding activities take so much time and effort

Question 23

The added benefit a business received from a product with a well known name as opposed to a generic substitute.

Answer 23

Brand equity

Question 24

The creation of the concept itself, this means that marketers would learn about the intricacies of the product or service itself.

Answer 24

Brand development

Question 25

The execution of itself, which means applying every means of strategy and output in promoting the product or service.

Answer 25

Branding

Question 26

Refers to a branch intrinsic value, for the perceived social value of a well-known brand name.

Answer 26

Brand equity

Question 27

A marketing tactic that enables businesses to stand out from the competition by defining the area a company occupies in the customers mind and demonstrating how it differs from rivals

Answer 27

Brand positioning

Question 28

Refers to a technological platform that makes it easier for people to share ideas, opinions, to online communities.

Answer 28

Social media

Question 29

The social phenomena of individual internet users creating an online community over which they exercise commercial and non-commercial influence is known as

Answer 29

Influencer culture

Question 30

Person who has power over the target audience in an industry or niche

Answer 30

Influencer

Question 31

In the form of social media promotion that makes use of product recommendations and endorsements from influencers who are recognized as experts in their fields and have large social followings.

Answer 31

Influencer marketing