Branding Flashcards

1
Q

Benefits of a strong brand

A

Customer recognition
Competitive advantage
Brand advocacy
Attracts talent
Reduce PED

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2
Q

Sponsorship

A

Associating a brand name with an event to raise its profile in the public eye

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3
Q

Use of social media

A

Use of targeted newsfeeds based on searches to other webpages

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4
Q
A
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5
Q
A
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6
Q

Branding

A

A promotional method that involves the creation of an identity for the business that distinguishes itself and its products from other firms

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