Brand Standards Flashcards
What does EM stand for?
Exxon Mobil
What is the color scheme on canopy for Exxon sites?
Red
What is the color scheme on canopy for Mobil sites?
Blue
Who are the two directors at BRRF?
Scott and Robert
What are the parts that go with a wave?
Master decal, logo, anchor bolts
When do you have a medium size wave or breaking wave?
When the dispenser is sitting on the island and it’s not long enough to fit the breaking wave or wave. You will need medium size with island extension
What part always goes with a blade except when you have a blade for a Breaking Wave?
End Cap Logo
What are the three types of sites from the image hierarchy and what type of sites are included?
Lite - less than 4 dispensers
Full - NTI *D&R
Optimized - Competitive conversions and existing sites
Who are the partners at BRRF?
Rob and Brian
What is an AIA?
Alternative Image Approval
What quotes is the PC responsible for?
Apertures, dispensers, canopy
What is the QT?
Quote tracker
What is the brand specialist responsible for?
BRRF employee responsible for managing the team mail boxes and customer support line. All material orders not associated with an active project should be handled by the brand specialist
What does MPD stand for and what’s another word for it?
Multi product dispenser - another word for it is dispenser
What are the 3 grade names EM uses?
Regular, extra, supreme+
What do you order in place of a Koala?
Safety decal
What are the two types of safety decals?
Column and Waves, the difference is one is clear and one is white, the clear goes on waves and white goes on columns
What is OSA?
On site advertising
What is MID?
Main identification Sign
What is an imprinter number?
Identifies site specific to be used for that QR code
What is BRRF’s sister company?
Project CSI - they are located in Indiana and help with surveys and installers
What does SDE stand for?
Synergy Diesel Efficient - Exxon Mobil’s Branded Diesel with additives
Who is the vendor we use for apertures?
Federal Heath
Where do we input quotes for BRRF PM’s to review?
QT
Who is the vendor for dispenser decals?
LSI
Who is the vendor for canopy quotes?
LSI, Federal Heath, and Universal can all do canopy quotes - our preferred vendor is LSI
When do you need high wind waves/breaking waves and what changes with your quote when you have them?
High wind is for Florida, 3 miles from the coast, and the Gulf
The waves/breaking waves itself is a different part and you will get different anchor bolts
What is the measurement distance that waves can be placed? What is the optimal distance?
From 4 inches to 36 inches
Optimal is 12 inches
What is the measurement distance for breaking waves?
10.5 inches
What are apertures?
Fixtures from the ExxonMobil synergy branding. (Wave, blade, koala, number wedge, and end cap)
What does traffic flow mean?
Main direction cars drive into the gas station
What does PBL stand for?
Physical Business Location
What does it mean when a project is in 4.4?
“In Survey Review” - it means the Project Manager asks the Project Coordinator to create a quote for the site (PM provides SOW)
What status should the project be in after the PC uploads the entire quote requested by the PM?
4.6 - this means the site is in “art development” and the Graphic Designer is creating a permit pack or brand book based on the art request
Why does it matter if the columns are round?
You will need round adaptors for sites with round columns for the following parts: pump number wedges, koalas, and blades
What colors are the amenity bins?
Black or Dark Blue
What does ACM stand for?
Aluminum Composite Material
What is ESD?
Estimated Synergize Date - the date the apertures are installed on site