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Exxon Mobil Brand Standards > Brand Standards > Flashcards

Brand Standards Flashcards

1
Q

What does EM stand for?

A

Exxon Mobil

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2
Q

What is the color scheme on canopy for Exxon sites?

A

Red

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3
Q

What is the color scheme on canopy for Mobil sites?

A

Blue

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4
Q

Who are the two directors at BRRF?

A

Scott and Robert

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5
Q

What are the parts that go with a wave?

A

Master decal, logo, anchor bolts

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6
Q

When do you have a medium size wave or breaking wave?

A

When the dispenser is sitting on the island and it’s not long enough to fit the breaking wave or wave. You will need medium size with island extension

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7
Q

What part always goes with a blade except when you have a blade for a Breaking Wave?

A

End Cap Logo

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8
Q

What are the three types of sites from the image hierarchy and what type of sites are included?

A

Lite - less than 4 dispensers
Full - NTI *D&R
Optimized - Competitive conversions and existing sites

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9
Q

Who are the partners at BRRF?

A

Rob and Brian

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10
Q

What is an AIA?

A

Alternative Image Approval

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11
Q

What quotes is the PC responsible for?

A

Apertures, dispensers, canopy

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12
Q

What is the QT?

A

Quote tracker

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13
Q

What is the brand specialist responsible for?

A

BRRF employee responsible for managing the team mail boxes and customer support line. All material orders not associated with an active project should be handled by the brand specialist

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14
Q

What does MPD stand for and what’s another word for it?

A

Multi product dispenser - another word for it is dispenser

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15
Q

What are the 3 grade names EM uses?

A

Regular, extra, supreme+

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16
Q

What do you order in place of a Koala?

A

Safety decal

17
Q

What are the two types of safety decals?

A

Column and Waves, the difference is one is clear and one is white, the clear goes on waves and white goes on columns

18
Q

What is OSA?

A

On site advertising

19
Q

What is MID?

A

Main identification Sign

20
Q

What is an imprinter number?

A

Identifies site specific to be used for that QR code

21
Q

What is BRRF’s sister company?

A

Project CSI - they are located in Indiana and help with surveys and installers

22
Q

What does SDE stand for?

A

Synergy Diesel Efficient - Exxon Mobil’s Branded Diesel with additives

23
Q

Who is the vendor we use for apertures?

A

Federal Heath

24
Q

Where do we input quotes for BRRF PM’s to review?

A

QT

25
Q

Who is the vendor for dispenser decals?

A

LSI

26
Q

Who is the vendor for canopy quotes?

A

LSI, Federal Heath, and Universal can all do canopy quotes - our preferred vendor is LSI

27
Q

When do you need high wind waves/breaking waves and what changes with your quote when you have them?

A

High wind is for Florida, 3 miles from the coast, and the Gulf

The waves/breaking waves itself is a different part and you will get different anchor bolts

28
Q

What is the measurement distance that waves can be placed? What is the optimal distance?

A

From 4 inches to 36 inches

Optimal is 12 inches

29
Q

What is the measurement distance for breaking waves?

A

10.5 inches

30
Q

What are apertures?

A

Fixtures from the ExxonMobil synergy branding. (Wave, blade, koala, number wedge, and end cap)

31
Q

What does traffic flow mean?

A

Main direction cars drive into the gas station

32
Q

What does PBL stand for?

A

Physical Business Location

33
Q

What does it mean when a project is in 4.4?

A

“In Survey Review” - it means the Project Manager asks the Project Coordinator to create a quote for the site (PM provides SOW)

34
Q

What status should the project be in after the PC uploads the entire quote requested by the PM?

A

4.6 - this means the site is in “art development” and the Graphic Designer is creating a permit pack or brand book based on the art request

35
Q

Why does it matter if the columns are round?

A

You will need round adaptors for sites with round columns for the following parts: pump number wedges, koalas, and blades

36
Q

What colors are the amenity bins?

A

Black or Dark Blue

37
Q

What does ACM stand for?

A

Aluminum Composite Material

38
Q

What is ESD?

A

Estimated Synergize Date - the date the apertures are installed on site

Exxon Mobil Brand Standards (1 decks)

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