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Business English 1 > Brand Marketing > Flashcards

Brand Marketing Flashcards

1
Q

a crackdown on sth

A

eine Razzia durchführen

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2
Q

additional revenue

A

weitere Einnahme

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3
Q

consumer durables

A

Gebrauchsgüter (Verbrauchsgüter)

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4
Q

fair compensation

A

angemessene Entschädigung

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5
Q

market penetration

A

Marktdurchdringung

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6
Q

recommended retail price

A

empfohlener Verkaufspreis

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7
Q

retail sales

A

Einzelhandel

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8
Q

subliminal advertising

A

unterschwellige Werbung

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9
Q

to slash prices

A

Preise drastisch kürzen

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10
Q

to go to the wall

A

Bankrott gehen

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11
Q

turnover

A

Absatz Umsatz

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12
Q

to mark up

A

den Preis anheben

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13
Q

mark-up

A

Handelspanne

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14
Q

margin

A

Marge

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15
Q

interest

A

Zinsen

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16
Q

corporate heavyweights

A

Großunternehmen

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17
Q

market share

A

Marktanteil

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18
Q

marketer

A

Absatzfachmann

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19
Q

endorse

A

befürworten

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20
Q

purchase

A

besorgen

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21
Q

market share

A

Marktanteil

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22
Q

marketing

A

Price

Place

Promotion

Product

(Point of sale

People)

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23
Q

marketer

A

Vermarkter

24
Q

superior value

A

höherer Wert

25
Q

social, physical, individual

needs

wants

demands

A

soziale, physische, individuelle

Bedürfnisse

26
Q

broad array

A

starke Diversivizierung

breites Spektrum

27
Q

merchandise

A

Handelsgut

28
Q

services

A

Dienstleistungen

29
Q

attribute

A

Eingenschaft

Qualitätsmerkmal

30
Q

target audience

A

Zielgruppe

31
Q

exchange

A

Börse

Austausch

32
Q

product developement

A

Produktentwicklung

33
Q

product launch

A

Produkteinführung

34
Q

research

A

Untersuchung

Recherche

35
Q

dissatisfied with

A

frustriert

unzufrieden

36
Q

suppliers

37
Q

display

A

Darstellung

Anzeige

Verkaufsregal

38
Q

expect

39
Q

MARKETING

A
  • Managing profitable customer relationships
  • to attract new customers by promising super value and keep grow current customers by delivering satisfaction

understanding and satisfiying customer needs

create value for customers and build customer relationships - capture value from customers in return

40
Q

needs

A

states of felt depriviation (Mangel)

  • > basic physical needs; belonging(Zugehörigkeit) and affection(Zuneigung)
  • >knowledge and selfexpression
41
Q

wants

A

sahped by culture and individual personality

42
Q

demands

A

shaped by society, discriped in terms(Begriff) of objects(ziel) that will satisfy needs

combined with BUYING POWER

43
Q

marketing offer

A

Produktversprechen (Physiches Produkt, einschließlich Dienstleistungen=services

Leistungen=activities

Nutzen=benefits

-> persons, places, organizations, informations, ideas)

exchange=answer to the offer

44
Q

anti consumption

A

anti Konsum

45
Q

consumer-goods

A

-Gebrauchsgüter

46
Q

consumer

  • advertising
  • resarch
  • protection
  • profile
A

Konsument

  • werbung/reklame
  • recherche
  • schutz
  • profil
47
Q

consumer duarables

(non-durables)

A

Verbrauchsgüter

48
Q

fair compensation

A

angemessener Ausgleich

49
Q

household name

A

allbekannter Name

50
Q

brand streching

A

vertikale Integration

51
Q

market saturation

A

Marktsättigung

52
Q

unique selling point

A

Alleinstellungsmerkmal

Verkaufargument

53
Q

me-tooism

A

Nachahmung

54
Q

to go to the wall

A

Insolvent werden

55
Q

recommendend retail price

A

Empfohlener Verkaufspreis

56
Q

retail sales

A

Einzelhandelsumsatz

Business English 1 (8 decks)

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