Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Brand Knowledge > Brand Knowledge > Flashcards

Brand Knowledge Flashcards

1
Q

What is the Vision of The Ritz-Carlton?

A

Inspire life’s most meaningful journeys

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What is the Ritz-Carlton’s mission?

A

Provide genuine care and exceptional products and services resulting in profit leadership

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What is our Brand Promise?

A

Creating indelible marks

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Name our three (3) Brand Values

A

Values

1)Legendary 2) Gracious 3) Inspiring

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

List the five (5) Gold Standards

A

1) Credo 2) Motto 3) Three Steps of Service 4) Service Values 5) Employee Promise

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Write out the Credo in full

A

The Ritz-Carlton is a place where the genuine care and comfort of our guests is our highest mission.

We pledge to provide the finest personal service and facilities for our guests who will always enjoy
a warm, relaxed, yet refined ambience.

The Ritz-Carlton experience enlivens the senses, instills
well-being and fulfills even the unexpressed wishes and needs of our guests.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

What does the Latin word Credo stand for?

A

I Believe

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

What is the Motto?

A

We are Ladies and Gentlemen serving Ladies and Gentlemen

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

What are the 3 Steps of Service?

A

1) A warm and sincere greeting. Use the guest’s name

2) Anticipation and fulfillment of each guest’s needs

3) Fond farewell. Give a warm good-bye and use the guest’s name

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

How many Service Values do we have?

A

12

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

What are the 3 tiers of the Sixth Diamond?

A

1) Functional
2) Emotional Engagement

3) Mystique

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

We trace our heritage back to this legendary Swiss hotelier who opened the Ritz Paris

and was considered was the “hotelier of kings and king of hoteliers”.

A

Cesar Ritz

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

When did the original The Ritz-Carlton, Boston open its door?

A

1927

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

In which year was The Ritz-Carlton Hotel Company L.L.C. established?

A

1983

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Which elements make up The Ritz-Carlton logo and what do they represent?

A

The logo combines two dramatic elements: the Lion and the Crown, with the Crown
symbolizing Royalty and the Lion representing Wealth.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

What is the name of the official brand color?

A

Memorable Blue

17
Q

What is the significance of the official brand color?

A

The color blue holds a special place in our history, stemming from the blue Czechoslovakian

crystal chandeliers and goblets that enhanced the dining room of The Ritz-Carlton, Boston. It

represents wealth and royalty, and it is thoughtfully integrated into the interior design of The

Ritz-Carlton hotels.

18
Q

What does the acronym CTQ stand for?

A

Commitment to Quality

19
Q

How is CTQ used?

A

It is reviewed during Line-Up that takes place before every shift, every day.

20
Q

What is Marriott’s Loyalty Program called?

A

Marriott Bonvoy

21
Q

What is guestVoice?

A

guestVoice is Marriott’s global guest feedback program that integrates guest sentiment
from guest surveys and social media.

22
Q

What does ITR mean?

A

Intent to Recommend, Guest satisfaction

23
Q

Name the two types of WOW Moments that we create for our guests.

A

1) Essential WOW’s 2) Legendary WOW’s

24
Q

How many Hotels, Resorts and Reserves are in The Ritz-Carlton portfolio today?

A

106-109

25
Q

Name three (3) brand extensions of The Ritz-Carlton.

A

1) Ritz-Carlton Reserve

2) The Ritz-Carlton Residences

3) The Ritz-Carlton Yacht Collection

4) The Ritz-Carlton Destination Clubs

5) The Ritz-Carlton Leadership Center

26
Q

Describe The Ritz-Carlton Club Lounge.

A

The Ritz-Carlton Club Lounge is an elegant, private setting designed for an elevated level of
hospitality.
Including concierge services, as well as food and beverage offerings throughout the day.

27
Q

What are the four (4) pillars that the Ritz Kids program is based on?

A

1) Nature 2) Exploration 3) Responsibility 4) Culture

28
Q

What is the name of the Ritz Kids mascot?

A

Leo, the Lion

29
Q

Who is the Chief Executive Officer (CEO) for Marriott International?

A

Mr. Tony Capuano

30
Q

Who is the President for Marriott International?

A

Mr. Tony Capuano

31
Q

Who is the Global Brand Leader of The Ritz-Carlton, Ritz-Carlton Reserve and Bvlgari Hotels &

Resorts

A

Ms. Donna McNamara

32
Q

Name the brand that The Ritz-Carlton has partnered with for Luxury bathroom amenities?

A

Diptyque

33
Q

Which Formula 1 team has The Ritz-Carlton partnered with?

A

Mercedes AMG-Petronas

34
Q

What is the Brand’s marketing platform?

A

Let Us Stay With You

35
Q

What is the Brand’s hashtag on social media?

A

RCmemories

Brand Knowledge (1 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions