Brand Audit

Question 1

Brand Inventory

Answer 1

A complete, up-to-date profile of how all the products and services sold by the company are marketed and branded

Question 2

Brand Exploratory

Answer 2

Research & analysis to understand what the target consumers
think and feel about the brand and its nearest competitor. This section identifies the drivers of brand equity (Quantitative and Qualitative)

Question 3

Conclusion

Answer 3

This is the “so what” of the audit. Overall insights from the supply side and the demand side