Brand Ambassador - Panerai (First Round)

Question 1

Tell me about yourself and what you have been doing career wise lately

Answer 1

• about 2 years ago i graduated from SFU with a degree in communication
• from there, i started working in marketing in a coffee shop as well as in Panerai
• I love what i was doing but at the same time i found myself being very drawn to working with designers and learning more about the design aspects of a product
• So, that led me to apply for a UX program in Emily Carr and made me move from Hong Kong to Vancouver a year ago
• Right now, while I’m also looking for UX designer roles, I’m also very excited to roles such as this one where I can bring my skills to the job.

Question 2

Can you tell me more about your experience in Panerai (EVENTS)

Answer 2

• Luminate Your Time Challenge
• Christmas Dinner
• Chinese New Year Gifting
• Mizuhiki knot-tying workshop

Question 3

Can you tell me more about your experience in Panerai (PR)

Answer 3

• assist in press release translation
• share daily press coverage of panerai news and clippings with boutiques
• monthly press release report

Question 4

Can you tell me more about your experience in Panerai

Answer 4

(Logistics)
- assist in window decor arrangement
- e.g. assemble it and let the boutique staff know

(Social Media)
- monitor both local and china coverage of Panerai
- wechat

Question 5

How would you sell a Panerai watch

Answer 5

• To first decide on which collection you’re the most interested in and then think about which case size fits them the best

Generally
- Radiomir: most robust looking. Most OG becuz it references Paneria’s earliest military watches
- Luminor: classic look, defining crown guards
- Luminor due: slimmer, fancier and subtle (dress watches)
- Submersible: rotating bezels, skeletonized hands, dial design, very strong presence

Question 6

How much do you know about Panerai

Answer 6

• found in 1860, used to a workshop in Florence
• supply watches and military instruments to the Italian Navy
• Radiomir is the first that came out
• it is named after the patented material invented by Panerai
• Followed by Luminor because it was later found out that the Radiomir material is not the safest material for divers
• dedicated club called Paneristis

Question 7

Design language of Panerai

Answer 7

-large, legible dials, cushion-shaped case, crowd-guard

-sandwich dial, stacks its dark layer with cuts out on top of a luminescent base

-robust, distinct, striking, can spot it from a distance

Question 8

Radiomir

Answer 8

Wire lugs
Most OG

Question 9

Luminor

Answer 9

crown guards

Question 10

What questions do i have