brand Flashcards
Brand name
what is called a brand
BRAND AWARENESS
How much people are aware of a brand
BRAND IDENTITY
What a company wants people to think about a brand
BRAND IMAGE
What people actually think about a brand
OFF-BRAND
when a product doesn’t fit the company’s brand
BRAND EQUITY
The value (monetary or not) that a brand adds to a product or service
BRAND LOYALTY
When people like a product and buy it again and again
BRANDING
When a product or service is associated with a brand
BRAND EXTENSION
When an existing brand is used to support a new range of products
DERIVED BRAND
When a component of a product becomes a brand on its own
BRAND PERSONALITY
a set of human characteristics that are attributed to a brand name
STAND ALONE BRAND
a product with a brand that is not related to the name of the company
OWN BRAND
a product that has the name of the shop that sells it, rather than the name of the company that made it
BRAND POSITIONING
how a brand is different from its competitors and where, or how, it sits in customers’ mind
BRAND STRETCHING
how far a business can stretch its products or devices into a new and unrelated market successfully
