Brainstorming

Question 1

How to increase revenue streams

Answer 1

Grow current revenue sources
Find new revenue sources: products/services/channels/customers? (think about all potential customers)
Other ways to grow revenue: brand extension/M&A

Question 2

Brainstorming all possible costs

Answer 2

Put yourself into the shoe of the company - Fixed/variable + costs to make/sell/admin

For processes/services:
Split the value chain and be specific

Question 3

Reasons for competition/decrease in prices

Answer 3

Threat of new entrants?
Bargaining power of suppliers to dictate terms such as pricing, quality, availability of materials?
What is the bargaining power of customers?
Likelihood of customers finding substitute products?
Existing rivalry between competitors?

Question 4

Brainstorming risks

Answer 4

Risks of not working/risks of something working
Market risk/Regulatory Risk/Operational Risks

Question 5

Brainstorming mergers/consolidation - synergies

Answer 5

Revenue synergies: volume/price
Cost synergies:
Distribution costs: real estate
IT costs: IT usage and development
Marketing costs: less marketing costs due to lower competition
Corporate: layoffs (personnel and office space)
Financial: cheaper borrowing costs

Question 6

Brainstorming barriers to entry

Answer 6

Use a process structure on how something ends up being sold to see where barriers can pop up

Question 7

Brainstorming organizational problems

Answer 7

People/processes/systems

Question 8

Brainstorming how to decrease Churn

Answer 8

Look at reasons for Churn - 3 Cs

Question 9

How to grow market?

Answer 9

use market sizing structure