Brain Rules 2

Question 1

Rule 4: People don't pay attention to boring things
Mono tasking
Meaning, not content
Emotional learning
Storytelling

Answer 1

The brain’s attentional “spotlight” can focus on only one thing at a time: no multitasking
We are better at seeing patterns and abstracting meaning of event than recording detail
Emotional arousal helps brain learn
Audiences check out after 10 minutes, grab their attention by telling narratives or creating rich emotional events

Question 2

Rule 5: Repeat to remember
Square
Shotgun
First impression

Answer 2

The brain has many types of memory systems. One type follows four stages of processing: encoding, storing, retrieving, forgetting
Information coming into your brain is immediately split into fragments sent to different regions of cortex for storage
Most events that predict whether something learned also will be remembered occur in first few seconds of learning. More elaborately we encode memory during initial moments = stronger
Improve chances of remembering something by reproducing the environment when it occurred

Question 3

Rule 6: Remember to repeat
Survival of the memorable
Mutuality
Fuzzy vision
Repetitive newly weds

Answer 3

Most memories disappear within minutes, surviving memories strengthen with time
Long-term memories formed in two-way conversation between hippocampus and cortex, until hippocampus breaks connection and memory is fixed in cortex (can take years!)
Our brains give us only approximate view of reality; new knowledge is mixed with past memories and stored together as one
To make long-term memory reliable, incorporate new information gradually and repeat it in timed intervals