Braeden Greiffenstein Flashcards
Component
each of the elements placed within a composition
Composition
the way in which components of a design are visually combined
Concept
abstract elements of theme, connotation, message and style
Flow
guides a viewer through a composition
Direction
the management of the movement of components within a composition,
Placement
the position of items on a spread.
Harmony
agreement between elements
Unity
the feeling of harmony between components of a composition
Balance
the distribution of the components of a composition giving it a stable feel or appearance.
Proportion
the relative size and scale of components of a composition
Scale
the relative size
Grouping
elements that are unified as a whole based on proximity
Proximity
the grouping of objects
Rhythm
repetition or alternation
Division
negative space to separate or distinguish