Boomer voc pt9 Flashcards

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1
Q

To starve

A

Mourir de faim

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2
Q

Be destitute

A

Être dans la misère

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3
Q

Code of professional conduct

A

Code déontologique

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4
Q

Brand equity

A

Valeur intrinsèque de la marque

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5
Q

A flagship brand

A

Une marque phare

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6
Q

USP (Unique Selling Point)

A

Critère déterminant

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7
Q

The latter

A

Ces derniers

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8
Q

To require/to demande

A

Nécessiter/Exiger

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9
Q

A requirement

A

Une obligation/ Une nécessité

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10
Q

An expectation

A

Une attente

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11
Q

Exchanging offering

A

Échange d’offre

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12
Q

Satisfy customers requirement

A

Satisfaire l’exigence des clients

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13
Q

Worthwile

A

Qui vaut la peine

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14
Q

A must

A

Un indispensable

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15
Q

Marketer

A

Marchand

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