Books and docs Flashcards
1
Q
Mission statement
A
Path.
Present oriented (what do we do now).
Defines How we do the Vision
Action oriented
Answers: what do we do?
2
Q
Vision statement
A
Destination.
Future oriented (what do we want to be)
Describes the desired future state. Why we do this (purpose and values)
Aspirational
Answers: what do we want to become?
3
Q
The five most important questions: the first is…
A
What is our mission?
4
Q
The five most important questions: the second is…
A
Who is our customer
5
Q
The five most important questions: the third is…
A
What does the customer value
6
Q
The five most important questions: the fourth is…
A
What are our results
7
Q
The five most important questions: the fifth is…
A
What is our plan
