BMC Flashcards
A company’s plan to generate a value and make a
profit from the operations
BUSINESS MODEL CANVAS (BMC)
A visual representation of the critical
components of the business intended to be
created on a large scale so that the ideas and
information can be posted to create a clear
representation.
BUSINESS MODEL CANVAS (BMC)
Who created BMC
Alexander Osterwalder and Yves
Pigneur, along with other online collaborators.
BMC is divided into two parts
Expenses (costs)
Revenue (makes)
Nine core building blocks intended to contain answers to critical questions meant to
be implemented in the company.
- Customer Segment
- Value Proposition
- Channels
- Customer Relationships
- Revenue Streams
- Key resources
- Key activities
- Key partners
- Cost structures
consumers for whom the company creates value
Customer Segment
Segmented market groups with slightly different
needs and problems
Customer Segment
Customer Segment
Diversified markets segments that aren’t related
and have very different needs
Customer Segment