BMC Flashcards
what is a Business Model Canvas?
who developed BMC
description of an idea into create, deliver and capture a value.
Alexander Osterwalder In 2005
it consists of 9 blocks covering 4 business areas( customers, offer, infrastructure, financial viability).
Describe BMC Model
- customer segment- a) Mass market
b) Niche
C) Segmented - Value Preposition- a) newness
b)Performance
c) Design/ Brand status
d)Convience/ Accesibility - CHANNELS- a) Direct: sales force, web, stores
b) Indirect: partners, wholesalers, distributors…
c) Inbound and Outbound logistics - CUSTOMER RELATIONSHIPS
a) Customers acquisition (ads, word-of-mouth)
b) Customer retention (newsletters, targeted promotions)
Types of Customer relationship
Customer care services
Automated service
Co-creation-inviting customer to review
- Revenue Streams
a) Asset sale: Selling of the asset
b) Usage fee/Renting: by the use of a particular service (Renting out assets)
c) Subscription fee: selling access to a service (e.g. iTunes store)
d) Brokerage fee (commission) intermediation services performed on behalf of two parties (e.g. brokers and real estate agents)
- Key Resources
a) Physical: facilities, building, vehicles, distribution network, Point of Sales (PoS)
b) Intellectual: brands (Nike, Sony), knowledge software), copyrights
c) Human: Employee
d) Financial: cash, credit
- KEY ACTIVITIES
a)Production: Design, make & produce, delivery a product
B)Problem solving: coming up with new solutions for individual customer problems
C)Platform / Network: e.g. Visa-merchants, customers and banks
- KEY PARTNERSHIPS
Ex. Suppliers, strategic alliances, joint-ventures, buyers……….. - COST STRUCTURE
a) Fixed costs: e.g. salaries and rents
b) Variable costs: they vary with the volume of goods produced
write down what blocks are included in the $ business areas
Customer- customer segment, customer relationship
b) Offer- key activities, value proposition
c) Infrastructure-key resources, channels
4)- Revenue stream, Cost structure.
