Bluey

Question 1

Background and dates

Answer 1

-Launched in 2018, Bluey is a children’s television show created, written, animated, and post produced in Brisbane, Queensland, Australia
-It has received funding from the Queensland Government through Screen Queensland and the Australian Government

Question 2

Statistics for 2023

Answer 2

-Broadcast in over 60 states around the world
-Most-watched children’s TV show in not only Australia, but also the United States of America and United Kingdom
-British families spent 110 million hours interacting with Bluey

Question 3

Differing Interpretations - Nikki Sheard, President of BBC studios Brands and Listening

Answer 3

This Australian born show has truly become part of the world’s cultural zeitgeist”

Question 4

Differing Interpretations - Stephen Smith, Australian High Commissioner to the United Kingdom

Answer 4

Bluey is a good use of “creative and cultural diplomacy to create links with the United Kingdom in a way in which otherwise is not possible.”
“It’s a fantastic cultural ambassador for Australia”

Question 5

FPI and power

Answer 5

-Cultural power
-Soft power
-Diplomatic FPI

Question 6

Relative National Interest

Answer 6

-Increases the international standing of Australia, as it positivley projects the state’s international or “national brand”.