Blogging Terms

Question 1

Alternative text/tag or attribute

Answer 1

Alt-text is a word or phrase that describes an image on the web

Question 2

Anchor text

Answer 2

Used to anchor a URL to some text on a web page. When users view the web page in a browser, they can click the text to activate the link and visit the page whose URL is in the link

Question 3

Article

Answer 3

Article and blog “post” are frequently used synonymously.An article is one single post on a blog

Question 4

Author

Answer 4

The name of the person who wrote a blog post

Question 5

Avatar

Answer 5

an avatar is a photo, graphic or image that represents you across blogs and other social networking sites

Question 6

Blog

Answer 6

This is short for web log or weblog. Frequently it’s a type of website or part of a website.

Blogs are usually maintained by an individual or group of people. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material such as photos or video.

Question 7

Blogger

Answer 7

The person who writes for a blog is referred to as a blogger

Question 8

Blogging

Answer 8

the act of writing for the blog is known as blogging

Question 9

Blogosphere

Answer 9

This refers to the collective community of all blogs and bloggers on the Internet

Question 10

Blogroll

Answer 10

Sometimes spelled blog-roll or blog roll, this is a blogger’s list of links to other blogs they read or support. Ideally these only include blogs that you really like and recommend

Question 11

Category

Answer 11

Category and tags are frequently used synonymously. Though often times a category (in terms of hierarchy) is the top level definition and a tag may be a more specific classification beneath that. For example a blog about Apple Pies may have a category of baking and a tag of pies.

Question 12

CMS (or platform)

Answer 12

This is short for content management system. It is a software program that allows you to add content to a website more easily. HubSpot for instance has a CMS through which you can manage your website pages, landing pages and blog

Question 13

Comments

Answer 13

The opinions of your readers left in response to a blog post.
This is a useful way for you to connect with your audience.
It’s recommended to freely give users access to and make it easier for them to connect, which usually means not monitoring comments for approval and only deleting truly offensive comments.
If negative comments come up use this as an opportunity to proactively share your knowledge and respond back positively.

Question 14

CSS/Stylesheet

Answer 14

This is short for Cascading Style Sheets. Written in HTML this is commonly used to style web pages. Styling options including page layouts, colors and fonts are typically preset to help control cohesiveness and an overall professional look and feel for your website and/or blog

Question 15

Directory

Answer 15

A blog directory is a website that lists blogs, usually ranking them by their popularity and ordering them by subject or category.

Question 16

Favicon

Answer 16

This is the small graphic, typically your logo or other representation your website that appears in a browser’s address bar, favorites or bookmark lists. In HTML it is referenced as the following rel=”shortcut icon”, and should be saved or uploaded as favicon.ico.

Question 17

Feed

Answer 17

This is a news feed used for providing users with frequently updated content. Content distributors syndicate a web feed, thereby allowing users to subscribe to it in RSS reader or via e-mail

Question 18

Header

Answer 18

This is the top part of your blog, appearing before any pages or posts. Headers generally include items such as logos, taglines, and navigation menus, which are meant to set the tone or theme of your blog.

Question 19

Hyperlink

Answer 19

Used synonymously with the word “link”, this is clickable content within a web page that takes the user to another page, website, or within part of the same page.

Question 20

HTML

Answer 20

This is short for Hypertext Markup Language, the language used to write web pages.

Question 21

Index/Indexed

Answer 21

The process by which search engines find your content and then make it available to users by storing it and displaying it in search results.

Question 22

Keyword

Answer 22

These should be used as a topic generator. Picking keywords is the process of determining what topics are most relevant to your target audience or buyer persona and crafting content around those topics. They should be used in a strictly creative sense for structural composition, reasoning, and comprehension, and should showcase your knowledge in a given field.

Question 23

Meta Description

Answer 23

Your description should be a short description of that particular page or post. It’s a great opportunity to place some very targeted content for your audience to see on the search results page. A good description is approximately 2 sentences (no more than 150 characters) using your target keywords, phrased to cause a person to want to visit your site.

Question 24

Meta Tags

Answer 24

A comprehensive term that is comprised of meta titles, descriptions and keywords. These three items together are what are referred to as meta tags . The tags are elements that provide information about a given web page, most often to help search engines categorize them correctly.

Note: These are inserted into the HTML and as such not directly visible to a user visiting the site.

Question 25

Meta Title/Page Title

Answer 25

The Page Title is the phrase that shows in the blue bar at the top of your web browser when the page loads. The page title is also the bold text that shows up on a search results page when you rank in a search engine.

Question 26

Nofollow

Answer 26

A link attribute which prevents links from being crawled by search engines. As a result no SEO credit gets passed from one page to another.

Question 27

Permalink

Answer 27

An address or URL of a particular post within a blog

Question 28

Redirect

Answer 28

Used to specify an alternative URL and in order to redirect the user (or search engine) to a different location. The most commonly used redirect is a 301 permanent redirect, which is applied when you change the URL of a page. To ensure that people, who have linked to or bookmarked that old page/URL, can still get to the updated page/URL.

Question 29

Robots

Answer 29

Commonly filed as robots.txt, which provides information about a given Web page, most often to help search engines categorize them correctly

Question 30

RSS

Answer 30

Short for Really Simple Syndication, a means by which users can subscribe to a feed, a blog feed for instance. Because content is published in a frequent basis subscribing makes it easier for users to follow content and updates.

Question 31

Sitemap

Answer 31

A public directory or index of sorts to help users easily access pages of your website. Basically this is a page on your site where you tell users about key pages of your website by listing them in almost an outline format and then linking to those internal pages. This makes your content easier to find by users including search engines.

Question 32

Social Media Sharing

Answer 32

Your content should not exist in a vacuum. Give people the opportunity to share your content for you. A lot of platforms have this built in or at least available as an add-on. There are also tools like sharethis.com or addthis.com that make content sharing easy.

Question 33

Subscribe

Answer 33

Your blog should have multiple means through which users can subscribe to your blog content. These should include email and RSS

Question 34

Tag/Tagging

Answer 34

A tag is a bit like a category in that it is another way of classifying blog post. It is a word or set of words that help define what the post is about. Tip: Think of it like a filing system and these are your folder labels

Question 35

Title or Subject

Answer 35

The title of your page is frequently an H1 tag.

Question 36

URL

Answer 36

This is short for Uniform Resource Locator ... say what? Basically this is the address of a piece of information that can be found on the web such as a page, image or document.

Question 37

Widget or Module

Answer 37

Areas of your website that are uniquely designed to stand out and commonly found in the side bars of your website (left or hand side of a page). Within a CMS these are easily interchangeable sections that often provide links, call to actions or other helpful resources.

Question 38

.xml sitemap

Answer 38

A file you can use to publish lists of links from across your site. This is easily generated and there a lots of free tools out there to help you generate this sort of file. Sitemaps do not guarantee all links will be crawled, and being crawled does not guarantee indexing. However, a Sitemap is still the best insurance for getting a search engine to learn about your entire site.