Block a

Question 1

Mass Communication

Answer 1

transmitted to large segments of the population

Question 2

Media

Answer 2

means of communication and transmission; as the plural of media, a means of communication and transmission, media refers to a number of such means, such as print, digital, and electronica

Question 3

Mass media

Answer 3

those means of transmission that are designed to reach a wide audience; some examples are radio, newspaper, magazines, books, and video games, as well as Internet media such as blogs, podcasts, and video sharing.

Question 4

Culture

Answer 4

The expressed and shared values, attitudes, beliefs, and practices of a social group, organisation or institution

Question 5

The 1660 election is an example

Answer 5

how changes in the media technology have had a major impact on culture. The influence went both ways an culture shapes media in important ways

Question 6

Who pushed media productions even further?

Answer 6

Friedrich Koenig

Question 7

Because of the Industrial Revolution

Answer 7

People had more leisure time and more money. Media helped them to figure out how to spend both.

Question 8

1975

Answer 8

major 3 networks accounted for 93% of all television viewing. By 2004 share dropped to 28,4% of total viewing

Question 9

First transatlantic cable laid in 1858

Answer 9

allowing near-instantaneous communication from the U.S.A -> Europe

Question 10

Developer first practical wireless radio system

Answer 10

Guglielmo Marconi

Question 11

1920

Answer 11

Launching of NBC and CBS

Question 12

Prediction of Computer in 1969

Answer 12

Peter Drucker

Question 13

Why do media seem to play such an important role in our lives and our culture

Answer 13

Entertainment, provide information and education, Media it’s ability to act as a public forum for discussion of important issues, Monitoring government, business and other institutions

Question 14

Public forum

Answer 14

A social space that is open to all, and serves as a place for discussion of important issues. A public forum is not always a physical space; for example, a newspaper can be considered a public forum

Question 15

Who said the phrase “the medium is the message”?

Answer 15

Media theorist: Marshall McLuhan asserting that every medium delivers information in a different way, and that content is fundamentally shaped by the medium of transmission

Question 16

Penny Press (1830)

Answer 16

Seen as the forerunner to today’s gossip hungry tabloids

Question 17

Electrical telegraph

Answer 17

Samuel Mors

Question 18

Cultural period

Answer 18

A time marked by a particular way of understanding the world through culture and technology

Question 19

Middle Ages

Answer 19

A marker for European history from the 5th to 15th century.In that Era, technology and communication were in hands of the authority like the king and church who could dictate what was ‘true’

Question 20

The Renaissance

Answer 20

it followed the Middle Ages, turned to be scientific method as a means of reaching truth through reason

Question 21

Modern Age

Answer 21

the post-medieval era; a wide span of time marked in part by technological innovations, urbanization, scientific discoveries, and globalisation. It is also reffered to as modernity Split into 2 pars. Early and Late Modern periods

Question 22

Early modern period

Answer 22

began with Gutenbergs invention of the movable type printing press in the late 15th century and ended in the 18th century. During this period, transportation improved, politics became more secularized, capitalism spread, nation-states grew more powerful and information became more widely accessible

Question 23

Late modern period

Answer 23

social and economic changes marked the end of the 18th century

Question 24

Modernism

Answer 24

An artistic movement of late 19th and early 20th centuries that arose out of the widespread changes that swept the world during that period, and that questioned the limitations of “traditional” forms of art and culture

Question 25

Postmodern era

Answer 25

a cultural period that began during the second half of the 20th century and was marked by skepticism, self-consciousness, celebration of difference, and the reappraisal of modern conventions

Question 26

Grand narratives

Answer 26

Large-scale theories that attempt to explain the totality of human experience

Question 27

Media convergence

Answer 27

the process by which previously distinct technologies come to share content tasks, and resources

Question 28

Participatory culture

Answer 28

A culture in which media consumers are able to annotate, comment on, remix. and otherwise respond to culture

Question 29

Cultural imperialism

Answer 29

the theory that certain cultures are attracted or pressured into shaping social institutions to correspond to, or even promote, the values and structures of a different culture one that generally wields more economic power

Question 30

Economic convergence

Answer 30

is the horizontal and vertical integration of the entertainment industry, in which a single company has interests across and within many kids of media

Question 31

Organic convergence

Answer 31

is what happens when someone is watching television while chatting online and also listening to music such multitasking seems like a natural outcome in a diverse media world

Question 32

Global convergence

Answer 32

is the process of geographically distant cultures influencingg one another despite the oceans and mountains that may physically separate them. The advantage of critics posit, is the threat of cultural imperialism

Question 33

Technological convergence

Answer 33

is the merging of technologies

Question 34

Obscenity

Answer 34

Indeceny that goes against public morals and exerts a corrupting influence. Obscenity is not protected by the First Amendment

Question 35

Copyrightlaw

Answer 35

Law that regulates the exclusive rights given to the creator of a work. Puts limits on free speech

Question 36

Propaganda

Answer 36

Communication that intentionally attempts to persuade its audience for ideological political or commercial purposes

Question 37

Gatekeepers

Answer 37

The people who help determine which stories make it to the public, including reporters who decide what sources to use, one editors who pick what gets reported on, and which dories make it to the front page

Question 38

Popular culture

Answer 38

The media, products and attitudes considered to be part of the mainstream of a given culture and the everyday life common people; it is often distinct from more formal conceptions of culture that take into account moral, social, religious, beliefs and values; it is also distinct from what some consider elite or high culture.

Question 39

Tastemakers

Answer 39

People or organisations who exert a strong influence on current trends, styles and other aspects of popular culture. Concept is undergoing a transformation

Question 40

Crowd-sourcing

Answer 40

The act of taking tasks traditionally performed by an individual and delegating them to a (usually unpaid) crowd

Question 41

Media literacy

Answer 41

The skill of being able to decode and process the messages and symbols transmitted via media. It surrounds contemporary Americans to an unprecedented degree, and from an early age.