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EPI > bLOCK 4: Risk Communication and Applications > Flashcards

bLOCK 4: Risk Communication and Applications Flashcards

1
Q

What is risk?

A

Probability or threat of damage, injury, liability, loss, or any other negative occurrence that is caused by external or internal vulnerabilities

  • may be avoided by preemptive action
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2
Q

What is the equation for risk?

A

Threat x vulnerabilities / capacity

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3
Q

T or F: Increasing capacity can decrease risk

A

True

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4
Q

How can risk be reduced?

A
  1. Increase capacity
  2. Decrease threat
  3. Decrease vulnerabilities
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5
Q

Risk = hazard + _________

A

Outrage (emotional component, how upset its likely to make people)

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6
Q

What is risk perception?

A

Combo of thought and emotion

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7
Q

Plato states that human behavior flows from 3 main sources:

A

Desire, emotion, and knowledge

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8
Q

From frequently to rarely, how do people react to risk?

A

Acceptance, fear, denial, and then panic

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9
Q

Which of the following is less common, denial or fear?

A

Denial is less common

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10
Q

What are the factors involved in fear?

A
  1. Automatic
  2. Comes early
  3. Temporary
  4. Small over reaction
  5. May need guidance
  6. Slow to extinguish
  7. Easily re-established
  8. Contagious
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11
Q

True or False: Fear is contagious

A

True

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12
Q

How do we reduce negative feelings?

A
  1. Legitimize fear
  2. Take actions to address fear
  3. Make decisions to act from a given range of options
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13
Q

What is true about trust?

A
  1. Slowly acquired
  2. Readily extinguished
  3. Difficult to re-establish
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14
Q

What is an example of a potential site-specific crisis?

A
  • Explosion / fire
  • Bomb threat
  • Lab incidents with release of material into community
  • Death of employee
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15
Q

What is risk communication in public health?

A

Two way exchange of info and opinions to gain a better understanding and management of risks

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16
Q

Within risk communication, who is responsible for ID of risks and harms?

A

Risk assessment team

17
Q

Within risk communication, who is responsible for discussing options to manage risks and harms?

A

Risk management team

18
Q

What harmful human behaviors can occur during a crisis?

A
  1. Demands for unneeded tx
  2. Disorganized group behavior (looting/stealing/hoarding)
  3. Fraud
  4. Increased alcohol and tobacco use
  5. MUPS (ppl getting sick bc of fear)
19
Q

Why is risk communication IMPT?

A
  1. Empowers audiences to make informed decisions
  2. Counter/corrects rumors (Ex: ppl w COVID scared to give it to their pets)
  3. Decrease illness/injury/death
  4. Discourage neg behavior
  5. Execute response plans
20
Q

What are the 4 tasks of risk communication?

A
  1. Outrage management
  2. Sweet spot
  3. Crisis communication
  4. Pre-caution advocacy
21
Q

What is precaution advocacy?

A

When the hazard is high but the outrage is low

we have to communicate to people who aren’t upset/concerned about a serious problem

“watch out”

22
Q

What is outrage management?

A

When the hazard is low but the outrage is high

have to tell ppl to calm down

  • reassuring very upset ppl about small risks
23
Q

What is crisis communication?

A

When the hazard and outrage is high

-ppl are appropriately upset about a serious risk

Have to acknowledge and explain that we will get through this together

24
Q

What is the sweet spot for risk communication

A

When hazard and outrage are both intermediate

Talking to interested ppl about significant but not urgent risks**

25
Q

What are the common risk communication mistakes in vet med?

A
  1. Withholding info
  2. Over assurance
26
Q

What is the most important thing people want to know during a crisis?

A

That you care (Empathy)

-people want to know that you care before they care what you know

27
Q

What are the phases involved in the risk communication life cycle?

A
  1. Pre crisis
  2. Initial
  3. Maintenance
  4. Resolution
  5. Evaluation
28
Q

What occurs in the pre crisis phase of risk communication?

A
  1. Being prepared
  2. Fostering alliances
  3. Testing messages (how to communicate to public)
29
Q

What occurs in the initial phase of risk communication?

A
  1. Acknowledge with empathy
  2. Explain and inform public in simplest terms
  3. Provide emergency courses of action
  4. Establish agency/spokesperson credibility
  5. Commit to stakeholders and public to continued communication
30
Q

What is involved in the maintenance phase of risk communication?

A
  1. Helping public to more accurately understand risks
  2. Provide background info
  3. Understanding and support for response and recovery plans
  4. Listen to audience feedback and correct misinformation
  5. Explain emergency reccomendations
  6. Empower risk/benefit decision making

EPI (2 decks)

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