Blinded By The Light 2019

Question 1

Summary

Answer 1

Set in dreary and intolerant Luton in 1987, bbtl tells the story of Javed who is inspired by the music of Bruce Springsteen.

Question 2

Production

Answer 2

Developed initially by ‘Bend it networks’ bbtl was typical of a low budget release.

Gurinder Chadha and bend it aim to deliver “moving, inspiring and commercial” films to a global audience.

Question 3

Synergy

Answer 3

Ingenious Media - secured loans and provided money for the production.

Levantine Films - helped develop, produce and finance the film.

Cornerstone - ‘provide the link between creative vision and global commercial success’

Question 4

Distribution

Answer 4

It premiered at the 2019 Sundance Film Festival where New Line Cinema bought US distribution rights. And Entertainment One bought the UK rights.

New Line Cinema is a subsidiary of the Warner Brothers conglomerate.

Question 5

Digital Distribution

Answer 5

Films used to be sold via DVDs, but these sales have decreased so instead you can watch bbtl on Amazon Prime, Apple TV, and Google play.

Question 6

Hesmondhalgh

Answer 6

Bbtl emphasises its use of Springsteen e.g the poster resembles his album cover, an example of star power.

The film spreads costs over a number of companies, decreasing the risk.

Genres like feel good comedies and superhero films are financially reliable because they target a mass audience, whereas bbtl is niche.

Question 7

Hesmondhalgh

Answer 7

Bbtl emphasises its use of Springsteen e.g. marketing posters resemble album covers, an example of star power.

Companies spread product finances which reduces risks.

Genres like feel-good comedies are reliable because of the mass audience, whereas bbtl is niche.

Question 8

What helped develop bbtl

Answer 8

The BFI Film Fund, they use money from the national lottery to support UK companies create film productions.

Question 9

Marketing

Answer 9

Trailers and posters create hype for the movie, while revealing themes. The costuming in the poster, converses and denim reflect the 1980s and may appeal to nostalgia.

independent films rely on critics and reviews to create interest. Reviews posters are used, The language is persuasive: “feel-good”, “crowd-pleasing” and “beautiful music”. – we are “guaranteed” to enjoy this five-star production.