Blinded By The Light

Question 1

Production

Answer 1

Adapted from book ‘greetings from Bury Park’ – Sanfraz Manzoor
Growing up in Luton and 1980s – Springsteen’s music
– cowritten and developed by garinda chada (Bend it like Beckham 2002 brackets)

Question 2

Funding

Answer 2

Levantine films – independent film company – had success with hidden figures in 2016–230 M
Ingenious media – investment, they invest in projects that promised future profit

Question 3

Develop

Answer 3

Cost 15 m to make BBTL
Bend it films, Levantine and ingenious developed

Question 4

Promotion/ marketing

Answer 4

-Backed by international marketing campaign
– presents on socials – FB, TW, IG, YT
– traditional marketing – posters, trailer, reviews
– interviews – director, producers, starts (tv, radio)
– Premiers – London, Luton, Ashbury Park
New Jersey - springsteen attended

Question 5

Distribution

Answer 5

Picked up by New Line Cinema in 2019 after a bid at film festival
– worldwide cinema released in August 2019
– DVD in December
– Amazon Prime in 2020 – UK streaming
– in 2019 – paramount home entertainment
– guaranteed a film on global film release
– all night audience of the premiere

Question 6

Reception and box office

Answer 6

Rival studios argued Warner Bros should have done a limited release to build audience interest

Positive word of mouth but poor box office

Made 18 M cost 15 MM to make
Would have lost money when going into global market and marketing