black panther - industries Flashcards
1
Q
what marketing campaign did they adopt?
A
360 marketing campaign - made into cultural event across a variety of media platforms - raising its profile
from being ‘another superhero’ film into
something more politically resonant.
2
Q
who regulates?
A
BBFC
3
Q
how is the film intergrated?
A
Black Panther was produced by Marvel Studios, who became a subsidiary of Disney in 2008. They are also the film’s distributor, which makes the film vertically integrated.
4
Q
how else did they market the film?
A
- ‘Welcome to Wakanda’ catwalk
show at New York Fashion Week and features in numerous fashion magazines - appeal to female audience - Teaser trailers were shown between NBA games and a special collaboration with Lexus called ‘Long Live The King’ was shown during the Superbowl.
5
Q
what age rating did it recieve?
A
gained a 12a certificate
