Black Mirror San Junipero (audience/distrubution) Flashcards
Genre?
Science fiction, dystopian,anthology
Created by?
Charlie Brooker
Co producer?
Anabelle Jones
Director?
Owen Harris
First season premiere?
Channel 4 in 2011
Bought by which large conglomerate
Netflix in 2016
Production company?
Broke&Bones
Charlie Brooker past work
Dead set
Screen wipe
Themes of cynical,satirical,dark comedy
Audience and distribution for black mirror?
Sound track available
Teasers in Friends- vertical integration
Billboards posters
Online interactive games
Marketing for black mirror?
Guerrilla Marketing- social media, global platform
Marketing stunts- Streamberry, Joan is awful
Trailers
Posters/Billboards-emmy nominations
End of Audience Theory?
Clay Shirky
Media users are active and involved in circulation and construction of textual meaning
Internet has effect on relationship between media and audience
Audience no longer passive consumers of mass media content-speak back,producers
Uses & Gratifications
Blulmer& Katz
Audience is active -4main uses for media
Surveillance
Entertainment
Social Interaction
Personal Identity
Audience targeting and appeal in San Junipero
Genre conventions- sci fi iconography,music,stock characters
Narrative - narratice devices typical of genre,flashbacks,flexi narrative,enigma driven plots
Aesthetic- high production value
Representation-counter stereotypical of gender and sexuality
Diverse cast
Marketing tatics used to promote SJ
Sold on genre w twist- sci fi period drama+ romance(sold on narrative enigma)
Sold on stars- Mackenzie Davies
Sold as hyper-reality- play on audience fears
Comic con
How did they minimise risk maximizse audience?
Vertical and horizontal integration
Formatting
Bankable stars- Mackenzie Davies
Popular genre
Cultural Industries theory
David Hesmondhalgh
Minimise risk maximise audience
Conglomerates opperate across number of cultural industries
How does Hesmondhalgh apply?
Co production minimise financial risk
Tried and tested genre
Staggered US/UK release dates
Use of stars
Produced by major global media institution
Franchise
Target audience for BM
Netflix mainstream audience
Rated 15
Sci fi fans
Speculative fiction fans
Brooker fans
Target audience for BM (Primary)
Netflix mainstream audience
Rated 15
Sci fi fans
Speculative fiction fans
Brooker fans
Target audience for BM?(secondary)
Market for LGBTQ+ audiences
Older audiences for nostalgic reasons
Tertiary audience
Stuart Hall reception theory
Audience take either dominant,oppositional or negotiated response to text
What is the dominant response to SJ?
LGBTQ+ audience would appreciate ‘against the odds’ romance
What is the negotiated response to SJ?
Afterlife inside virtual reality
What is the oppositional response to SJ?
Seasons on ch4 more dark
Netflix more americanised
Moral questions- euthanasia , life after death?
