BIS Exam 3 Flashcards
Decision Making Process
- Intelligence
- Design
- Choice
Imperatives to consider when designing websites for an international audience
- Plan
- Learn
- Translate
- Be Egalitarian
- Avoid Cultural Imperialism
Think globally
has to do with the companies strategic planning
Acting globally
be sensitive to regional customs and language nuances. Ex. Open a local office
Challenges of a global information systems
- technological barriers
- regulations and tariffs
- electronic payment mechanisms
- different languages and cultures
- economic and political considerations
- different notation standards
- legal barriers
- different time zones
structured problem
an optimal solution can be reached through a single set of steps always yields the same solution.
unstructured problem
there is no algorithm to follow to reach an optimal solution
semi-structured problem
one that is not fully structured nor totally unstructured
Decision Support Systems
a computer based information system designed to help knowledge workers select one of many alternative solutions to a problem
Sensitivity analysis
tests the degree tow which the total profit grows or shrinks if one or more of the factors is increased or decreased.
Yield management
purpose is to maximize revenue using DSS. Purpose is to find proper pricing to maximize the overall revenue.
Expert system
developed to emulate the knowledge of an expert to solve problems and make decisions in a relatively narrow domain.
Components of expert system
User-input to computer-inference engine- optimal decision
IE-knowledge base
Examples where expert systems are used
- healthcare
- financial services
- agriculture
Group Decision support systems
purpose is to facilitate the contribution of ideas, brainstorming, and choosing promising solutions
Geographic information systems
process location data and provide output
Business intelligence/business analytics
Information pulled from data warehouses or online databases. Discovers patters and trends at a strategic level
Data mining
The process of selecting, exploring, and modeling large amounts of data to discover previously unknown relationships that can support decision making
Customer Clustering
Identify the common characteristic of customers who tend to buy the same products and services from your company
Customer Churn
Identify the reason customers switch to competitors; predict which customers are likely to do so.
Fraud detection
Identify characteristics of transactions that are most likely to be fraudulent
Direct marketing
Identify which prospective clients should be included in a mailing or email list to obtain the highest response rate
Interactive marketing
Predict what each individual accessing a website is likely to be interested in seeing.
Market basket analysis
Understand what products or services are commonly purchased together and on what days of the week.