Big quiz Flashcards
Tessa Perkins suggested that…
- stereotypes are not always false.
- all narratives follow a regular structure.
- there are seven basic plots which are repeated again and again.
- texts are produced for the viewing pleasure of heterosexual men.
stereotypes are not always false.
Which of these are the BBC’s ideologies?
To challenge and take risks.
To inform, educate, entertain.
To uphold British ideologies.
To divert, inform and self-actualize.
To inform, educate, entertain.
‘To feature more than two named women who speak to each
other about something other than a man’ is the basic premise of…
- the Uses and Gratifications model.
- the male gaze.
- the cultivation model.
- the Bechdel test.
the Bechdel test
Which of these is NOT one of the human needs suggested by
Maslow?
- Physiological and basic
- Safety and security
- Exploration and adventure
- Belonging and love
Exploration and adventure
Which of these is required for the hypodermic theory to work?
- An active audience
- A liberal audience
- A passive audience
- An opinion leader
- A passive audience
Which of these is NOT one of Barthes media codes?
- Enigma Code
- Action Code
- Parallel code
- Semantic Code
Parallel code
Todorov’s basic narrative structure =
- disruption, order, chaos
- good always succeeds
- equilibrium, disruption, new equilibrium
- audiences negotiate their own meanings
equilibrium, disruption, new equilibrium
Levi-Strauss recognised that…
- media texts provide diversion from everyday life
- audiences negotiate their own meanings for a text regardless of production values
- audiences can be classified by their personalities and behaviours
- media texts are built around binary oppositions
- media texts are built around binary oppositions
Convergence is…
- the process of editing together sounds and images
- the coming together of different media technologies
- the classification of media texts into groups of a particular type
- a dramatic device at the end of an episode in a series which leaves the audience eager to discover what happens next
- the coming together of different media technologies
According to Stuart Hall audiences might react in different ways to texts. These are:
- equilibrium, dis-equilibrium, new-equilibrium
- diversion, social, information
- preferred, negotiated, oppositional
- enigmatic, semantic, action
preferred, negotiated, oppositional
Which of these regulates an aspect of the British media?
- BBC
- OFSTED
- ASA
- ASA
With reference to advertising, what does AIDA stand for?
- Awareness Interest Desire Action
- Adults Ideas Don’t Alter
- Audience Institution Demographic Advertisers
- Always Intend to Deliver Awesomeness
Awareness Interest Desire Action
Which of these is broadsheet newspaper?
- The Daily Mail
- The Mirror
- The Times
- The Sun
The Times
Young and Rubicam suggested that audiences should be considered according to Cross-Cultural Consumer
Characteristics. Some of these are:
- physiological, esteem, self-actualisation
- diversion, identity, surveillance
- emotional, creative, nature
- mainstreamers, aspirers, succeeders
mainstreamers, aspirers, succeeders
In the 1960s Galtung and Ruge devised a set of news values.
Some of these are:
- Sponsorship, Truthfulness, Interactivity.
- Universal, Targeted Audiences, Investigation.
- Criminal Punishments, Vigilantism, Socialisation
- Negativity, Continuity, Elite Nations and Persons.
- Negativity, Continuity, Elite Nations and Persons.
Which of these could be applied to a sponsored YouTube video
where a celebrity recommends a product?
- The hypodermic syringe theory
- The inoculation theory
- The cultivation theory
- The two-step flow theory
- The two-step flow theory
Which of the following are Propp’s character types?
Donor
Criminal
Hero
Princess
Donor
Hero
Princess
An Opinion Leader is someone who…
-encourages others to adopt their views about a topic or product.
-enjoys a media text because someone they respected
recommended it to them.
-is able to see the institution’s preferred meaning in a text.
-enjoys repeat viewings of media texts.
encourages others to adopt their views about a topic or product.
The 4 Key Concepts at A Level Media are:
- Identities, Values, Ideologies, Audience
- Industries, Genre, the news, Sound
- Audience, Media Language, Institution, Representations
- Colour, Characters, Structure, Shot Types
Audience, Media Language, Institution, Representations
Which of these is NOT a media regulatory body in the UK?
BBFC
PCC
ITC
ITV
ITV
The days and times that programmes are shown.
[ ] Schedule
[ ] Station
[ ] Guide
[ ] Schedule
A large group of people who a media product is aimed at.
[ ] Big audience.
[ ] Niche audience
[ ] Mass audience
[ ] Mass audience
The way the media portrays people, groups, places and ideas.
[ ] Genre
[ ] Stereotyping
[ ] Representation
[ ] Representation
The theory that media audiences actively engage with media.
[ ] The Effects Model
[ ] Passive Audience Theory
[ ] Uses and Gratifications Theory
[ ] Uses and Gratifications Theory
Media products are broken down into different categories.
[ ] Types
[ ] Genres
[ ] Styles
[ ] Genres
A company that owns and makes media.
[ ] Firm
[ ] Agency
[ ] Institution
[ ] Institution
The BBC is.
[ ] Telecommunications Company
[ ] Commercial Broadcaster
[ ] Public Service Broadcaster
[ ] Public Service Broadcaster
Typography, Images, Layout, Language and Colour are feature of?
[ ] Genre
[ ] Media Language
[ ] Narrative
[ ] Media Language
A small targeted audience is know as a?
[ ] Mass audience
[ ] Tiny audience
[ ] Niche audience
[ ] Niche audience
The time of day when broadcaster can begin showing more adult oriented content.
[ ] Sunshed
[ ] Watershed
[ ] Mudshed
[ ] Watershed
If you read something at a denotative level, this means…
[ ] …you read the text using all your personal opinions, beliefs, ideologies and assumptions.
[ ] …you interpret the intentions of the media producer and accept them.
[ ] …you reject the intentions of the media producer and form your own opinions.
[ ] …you bring no personal opinions, beliefs, ideologies and assumptions to your reading.
[ ] …you bring no personal opinions, beliefs, ideologies and assumptions to your reading.
The title of a magazine or newspaper is refereed to as:
[ ] The masthead
[ ] A splash
[ ] The by-line
[ ] House style
[ ] The masthead
As a rule of thumb, house style dictates that the ideal number of DIFFERENT fonts used within a publication is:
[ ] 4
[ ] 3
[ ] 1
[ ] 2
2
One acronym associated with Daniel Chandler relating to audience profiling is
[ ] ABC1C2DE
[ ] AIDA
[ ] ACORN
[ ] CAGE
CAGE- Class, Age, Gender, Etyhnicity
A filter bubble is
[ ] some one who decides whether or not a message is passed on to users.
[ ] a small piece of sent from a website and stored on a user’s computer.
[ ] where like-minded people group together and hear their own opinions constantly coming back to them.
[ ] a website algorithm which uses information about a user to select search results for them.
A website algorithm which uses information about a user to select search results for them.
If you were offended by an advert, who would you complain to?
[ ] PCC
[ ] BBC
[ ] PEGI
[ ] ASA
ASA- Advertising Standards Agency
Current worries about the links between WhatsApp and radicalisation/ extremism is an example of …
[ ] zeitgeist
[ ] moral panic
[ ] globalisation
[ ] hegemony
Moral Panic
Which of these is NOT something that the BBFC would
consider when deliberating an age rating?
[ ] dangerous behaviour presented as safe
[ ] death of a child’s parents
[ ] sexual behaviour and nudity
[ ] bad language
Death of a child’s parents
Benefits Street was heavily criticised for what?
[ ] Showing bad parenting
[ ] Showing rubbish in the streets
[ ] Broadcasting non-standard English accents
[ ] Encouraging class tourism
Encouraging class tourism
One of BBC2s flagship shows is
[ ] Mrs Brown’s Boys
[ ] Newsnight
[ ] Locaction, Location, Location
[ ] Downton Abbey
Newsnight
I couldn’t find out how much the 3.36 animated Sainsbury’s ‘The Greatest Gift’ Christmas advert 2016 cost to make, but did discover an interesting statistic about how much each £1 spent on advertising traditionally equated to in terms of profit. How much is it?
[ ] £1.50
[ ] £19
[ ] £24
[ ] £15
£24
Dylan Marron is the creator of Every Single Word Spoken tumblr page where he edits mainstream films to show only ‘every single word spoken by….’ How long does every single word spoken by a person of colour in all 8 Harry Potter films equate to?
[ ] 6 mins. 18 seconds
[ ] 46 mins. 7 seconds
[ ] 13 mins. 23 seconds
[ ] 55 mins. 12 seconds
6 mins. 18 seconds
