bickman

Question 1

aim

Answer 1

To see whether a person’s appearance affects obedience

Question 2

sample

Answer 2

153 pedestrians on the streets of Brooklyn, New York.

Question 3

research method/ design

Answer 3

Field experiment - opportunity sample

Question 4

procedure

Answer 4

• 3 experimenters who dressed in 3 uniforms
  (a guard, a milkman and a civilian).
• In each uniform - gave one of three orders:
  (1) pick up litter, (2) stand the other side of a
  bus stop or (3) give someone £ for a parking
  meter.
• Bickman wanted to know how many people
  obeyed each researchers in each uniform by
  following the orders or not.

Question 5

findings

Answer 5

obideince levels:
guard-89%
milkman-57%
civillian-33%

Question 6

conclusion

Answer 6

The higher the (perceived) status of the uniform, the higher the obedience levels.

Question 7

limitations

Answer 7

Sample culturally biased
(unrepresentative & can’t be generalised).

Field experiment so extraneous variables (noise etc.) an issue.