Beyond Meat Flashcards
what are the porters five forces?
Barrier to Entry / Threat of New Entrants
Power of Suppliers
Power of Buyers
Threat of Substitutes
Industry Rivalry
What does PESTLE stand for?
Political
Economic
Social
Technological
Legal
Politiical Factors
Why do environmental policies and regulations benefit Beyond Meat?
- pushes customers and consumers towards sustainable, plant-based options
- reducing greenhouse gas emissions
Political Factors
what are the trade policies important to beyond meat?
affects access to ingredients like pea protein (beyond meat relies on)
Economic Factors
Why is the pricing a challenge?
More expensive than regular meat, but better supply chains could reduce costs
Economic Factors
what is a risk of their high IPO valuation?
investors could lose confidence if they cant grow fast enough
Social Factors
What drives consumer demand for Beyond Meat’s products?
- health trends
- environmental concerns
- celebrity endorsements
Social Factors
Why is Beyond Meat’s target market not limited to vegetarians?
Appeals to flexitarians - individuals looking to reduce meat consumption without completely elimating animal products from their diet
Technological Factors
How does Beyond Meat use R&D to maintain its competitive edge?
The company constantly changes its recipie, to refine its taste and texture to make them indistinguishable from animal-based meal
Technological Factors
What technological risks does Beyond Meat face in the future?
Advances in lab-grown meat could offer a more sustainable alternativem posing threat to plant-based products
Legal Factors
What legal challenges does Beyond Meat face with competitors?
- competitors with similar products could lead to intellectual property disputes.
- Compliance with labeling and food safety standards is essential to avoid legal issues
Environmental Factors
How do environmental concerns shape Beyond Meat’s marketing strategy?
- company markets as environmentally friendly
- reduces water usage and lower carbon emissions compared to traditional meat production
Environmental Factors
What recognition has Beyond Meat received for its environmental efforts?
2018 Champions of the Earth for environmental innovation
What level is the threat of new entrants? and why?
High :
- plant-based market is attracting new entrants due to increasing consumer demand and rapid growth
- new starups and established food companies are increasingly entering the plant-based industry (mcdonalds, burger king)
What level is the bargaining power of suppliers? and why?
High:
- limited to only 2 suppliers for key ingredients (pea protein)
- supply disruptions could impact production and delivery
- reliance on few co-manufactuers adds further risks
