Benny chapter 10 Flashcards
American National election studies
are academically-run national surveys of voters in the United States, conducted before and after every presidential election
conservative
holding to traditional attitudes and values and cautious about change or innovation, typically in relation to politics or religion
exit polls
a poll of people leaving a polling place, asking how they voted
George Gallup
George Horace Gallup was an American pioneer of survey sampling techniques and inventor of the Gallup poll, a successful statistical method of survey sampling for measuring public opinion.
liberal
open to new behavior or opinions and willing to discard traditional values.
libertarian
a person who believes in the doctrine of free will.
margin of error
an amount (usually small) that is allowed for in case of miscalculation or change of circumstances
moderate
a person who holds moderate views, especially in politics.
political ideology
is a certain set of ethical ideals, principles, doctrines, myths or symbols of a social movement, institution, class or large group that explains how society should work and offers some political and cultural blueprint for a certain social order
political socialization
s a lifelong process by which people form their ideas about politics and acquire political values. The family, educational system, peer groups, and the mass media all play a role
population
is all the organisms of the same group or species, which live in a particular geographical area, and have the capability of interbreeding.
public opinion
views prevalent among the general public.
public opinion polls
are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals
push polls
an ostensible opinion poll in which the true objective is to sway voters using loaded or manipulative questions
random sampling
In statistics, a simple random sample is a subset of individuals chosen from a larger set. Each individual is chosen randomly and entirely by chance, such that each individual has the same probability