Benjamin Young Flashcards
What brand did benjamin young make?
Customisable, reusable water bottles called Frank Green
When and where was benjamin young born?
Born in 1975 in Melbourne
Where did Benjamin young work before frank green?
Before Frank Green, he worked in Mergers and Acquisitions at Mayne Group Limited, then Alinta Limited
What was benjamin young’s motivation?
He hated all the plastic waste and his mother encouraged him to do something he was passionate about
What was benjamin youngs problem?
Not enough leakproof, large. insulated reusable cups around so people were more likely to buy the cheaper option that was bad for the environment
What was benjamin youngs solution?
Created a brand called Frank Green used from 90 per cent recycled materials and very trustworthy
How muhc does benjamin young sell?
4 million products each year in more than 45 countries
What are 3 attributes benjamin young has?
- Tenacious
- Visionary
- Responsive
Quote from benjamin young:
“To do something great you’ve got to have something that’s very different”
