Being Audience-Centered/Chapter 3

Question 1

Define Audience-Centered

Answer 1

Showing audience you understand their needs and want to help them achieve their goals

Question 2

10 Different Areas for Demographics

Answer 2

1. Age
2. Gender
3. Race and Ethnicity
4. Education/Knowledge
5. Group Affiliation
6. Occupational Groups
7. Socioeconomic Status
8. Religious Background
9. Political Affiliation
10. Geographical Identifiers

Question 3

Do NOT assume…

Answer 3

How much audience knows or their expertise in areas (may have in one but not another)

Question 4

Attitudes

Answer 4

act in a way that influences response to objects, events, situations

Question 5

Beliefs

Answer 5

judgments about the truth or probability that a statement is correct

Question 6

Values

Answer 6

deep-seated abstract judgments about what is IMPORTANT to us

Question 7

Questionnaires

Answer 7

Fixed-alternative
ex. single, widowed, married, divorced
Scale
ex. how often do you vote?
       always, regularly, sometimes, seldom, never
Open-Ended
ex. short answer

Question 8

Audience analysis

Answer 8

make sure the information provided to them is at the appropriate level

Question 9

Audience adaptation

Answer 9

you make the change to fit with your audience

Question 10

Include everyone by…

Answer 10

Using inclusive language

Question 11

Purposeful Ambiguity

Answer 11

leaving out important information to make something else look better