Behaviour Finance Flashcards
Behavioural Finance
The field of behavioural finance looks at how a variety of mental biases and decisionmaking errors affect financial decisions. It relates to the psychology that underlies and drives financial decision-making behaviour
Prospect Theory
Prospect Theory details how human decision-making differs systematically from that predicted by expected utility theory, and how human beings consistently violate the rationality axioms that form the basis of the theory
2 Phases of Decision-Making in Prospect Theory
- Editing/Framing - Outcomes are initially appraised and ordered
- Evaluation - A choice is made from the appraised options
2 Basic Operations in the editing processes (Prospect Theory)
- Acceptance - People are unlikely to alter the formulation of the choices presented
- Segregation - People tend to focus on the most “relevant” factors of a problem
Recency effect
The final option (presentation) is preferred.
Myopic loss aversion
Investors less risk-averse when faced with a
multiple periods of gambles.
Primary effect
People are more likely to choose the first option presented.
Effect of options
A greater range of options tends to discourage decision making.
Status Quo bias
People like to keep things the way they are.
Regret aversion
By retaining the existing arrangements people minimise the possibility
of regret
Dislike of negative events
The degree to which an outcome is considered negative or positive has a significant influence on an estimate of its likelihood. In general, people are
optimists and overestimate the likelihood of positive events.
Heuristics
Shortcut used by the brain to deliver a quick decision
Heuristics include:
- Anchoring and adjustment
- Availability
- Representative heuristics
- Familiarity
Representative heuristics
People find more probable that which they find easier to imagine. As the amount of detail increases, it becomes easier to imagine
Availability
People are influenced by the ease with which something can be brought to
mind. This can lead to biased judgements when examples of one event are inherently
more difficult to imagine than examples of another.
Anchoring and adjustment
People base future perceptions based on past experience and expert opinion. The valuation is then amended for the scenario to fit the assumptions.