Behavior of Firms Flashcards
Firm
An organization dedicated to producing goods or services in order to meet demands and make money.
Profit
The difference between total cost and total revenue.
Total Revenue
quantity sold x price
Total Cost
The total of out-of-pocket costs and opportunity cost of all factors of production.
Normal Rate of Return
A rate of return that is just enough to keep investors satisfied. (for example, if it is a risk-free firm, then rate of return should be slightly more than government bonds)
Short Run
The period of time for which (1) the firm is operating under a fixed scale of production, and (2) new firms cannot enter or exit the industry.
Long Run
Time frame in which nothing is fixed. gProjects could go global. Starbucks could go out of business.
Production Function or Total Product Function
A mathematical relationship between inputs and outputs. Units of output as a function of inputs.
Marginal Product
The additional output that can be produced by adding one more unit of a specific input, ceteris paribus.
Law of diminishing returns
When additional units of a variable input are added to fixed inputs after a certain point, the marginal product of the variable input declines.
Average Product
the average amount produced by each unit of a variable factor of production.