BEC 5 M4: Impact of Market Influences Part 1 Flashcards
Key assumptions of perfect competition
- Customers are indifferent about which firm they buy from
- The level of a firm’s output is small relative to the industry’s total output
- There is freedom of entry into and exit out of the industry
Price taker
cannot fix the price
in order to sell at the rate of output in markets, the price is set where
merginal revenue equals marginal cost
Oligopoly kinked demand curve
If a firm in an oligopoly tries to raise its price, but the others don’t, then demand drops sharply
3 factors of production
- land (natural resources)
- Labor (human capital)
- capital (nonhuman physical capital accumulated through past investment)
complementary input
if an increase in one input results in the increase of another input
substitute input
if an increase in one input results in the decrease of another input
derived demand
demand for factors of production that are related to demand for goods/services those factors produce
equilibrium wage
wage at which the quantity of labor demanded is equal to the quantity supplied
Internal Factors
affect strategy and are sources of strengths and weaknesses
external factors
sources of opportunities in the market and threats to the firm’s ability to continue its strategic plan
Porter’s Five Forces that affect the competitive environment of the firm
- Barriers to entry
- market competitiveness
- existence of substitute products
- bargaining power of customers
- bargaining power of suppliers
natural monopoly
when economic and technical conditions permit only one efficient supplier
Game theory
study of mathematical models of conflict and cooperation between rational decision makers. This is used to understand oligopoly behavior
Herfindahl index
measurement of the size of firms relative to the industry that gives more weight to larger firms.