BEC 1-1-1 Flashcards
What is a ‘free agent’?
A free agent is a person, an employer, a player, someone like that, who is free to move to a new company.
They are free to change their team, free to change their job, free to change their company.
So it’s the opposite idea of someone who stays in one job, in one company, all of their life.
A free agent might constantly change their jobs; change the company they work for.
‘to throw cold water on’
‘to throw cold water on an idea’
If you throw cold water on an idea you’re saying that the idea is not good.
You’re taking away the excitiment about the idea. So if we throw cold water on the idea of lifetime employment, you can imagine we have some cold water and we’re throwing it on someone.
Immediately it will shock them and it will make them not warm anymore, not excited anymore. To throw cold water on an idea, it means to kill that idea or to put down that idea.
So we’re saying that the idea of lifetime employment is not true anymore. We’re throwing cold water on it.
“I think we should talk about this idea of job security or carrer security and I think we need throw some cold water on that idea.”
‘Career’
” Yeah, the days of lifetime employment, that you’re going to get a job with one company and stay with that company for your whole carrer, is just not going to happen anymore. You really have to think like a free agent.”
“You want to be a free agent and you want to imagine that you’re building your own career. You might go from one company to another, to another, to another and, ideally, the best situation is that companies actually want you and they’re willing to pay you more and more money eventually to get you to come.”
The word ‘career”, of course, is a common word. It just means your lifetime job history, so in the past, now and into the future.
‘mindset’
“I think that whatever your job is, I mean you may be a businessperson who is very business minded, you think about business all the time, you have that mindset, but you might also just be a teacher or you might be someone who’s not a businessperson. You don’t think of yourself as a businesspersonk, but all jobs are insecure now.”
A mindset is just an attitude really. It’s your set of beliefs about some topic. Your mindset is your attitude about a topic.
‘business minded’
To be business minded means to have a business mindset. It means to ahve a business attitude. It means you think about something like a businessperson. That’s to be business minded.
‘brand’
“Everywhere in the world and in any career, any job, there’s always the possibility that you might get cut, that your job might get cut or that your company, your department or your government agency is going to get cut so you have to be ready. You really need to think in a business way about your career. Imagine that you yourself are the product, for example. You’re the brand.”
This word is used in business a lot as a verb or as a noun.
So ‘to brand’, to brand, it kind of has the idea of to market or to promote youself. We need to brand this product. It means you need to promote youself in a special way. You need to communicate about youself in a special way, sell yourself in a special way.
‘A brand’ is a special product, basically. A brand is a special product or a special name. It could be a special company, but it’s unique, it’s special, it’s different.
“There’s that word used in marketing ‘branding’. We can use it as a verb ‘to brand’.
It really means to kind of market youself, to make youself special and unique and different so that when people think of you and they think of your name that they have a strong imagine in their mind of who you are, what you’re good at, how you are different than everyone else.”
‘budget crunch’
“There are budget crunches everywhere. You’ve got companies downsizing everywhere. Government jobs they’re cutting people too.”
A budget crunch means a budget shortfall. It means that you don’t have enough money. The budget is going down. The budget is not enough. The money is not enough. So if your department has a budget crunch it means your department doesn’t have enough money.
‘trade organization’
“I think the way that you build that image is by increasing your skills, increasing your visibility within an organization, whether it’s the company itself or maybe it’s a trade organization, clubs, whatever you want to call it, but you improve the view people have of you.”
A ‘trade organization’ is just some kind of organization. It could be a club, for example, that is focused on one kind of job.
For example, you might have an advertising organization - a trade organization - and people who have adviertising jobs might join that group. A trade organization is not one company, it’s people from many different companies. They come together to share information, to make connections with each other, that kind of thing.
‘to know a great deal about’
Know a great deal about your job, for example.
‘A great deal’ means a lot, so know a lot about your job. Know a great deal about your job. Know a lot about your job, same meaning.
‘secluded’
Secluded means isolated.
Secluded means away from other people.
Secluded means alone.
So don’t be secluded in your job. Don’t be alone in your job. You need to connect with other people in your company, people who also do your job, etc.
‘understand the total picture’
Sometimes we say understand the big picture, it’s the same meaning. To understand the total picture means you understand everything not just a small piece. So, for example, in your job if you understand the whole picture, if you understand the big picture, if you understand the total picture, it means you understand all of the company. Not just your job, not just your department, you understand all the parts of the company. You understand everything.
‘a purple cow’
A purple cow is comething that is very unique, very special, very unique, very different than normal.
“The title of the book is Purple Cow. The point of the book, the main message is that you need to be different, special, unique, so you’re not the same as everyone else.”
“If you’re the same as everyone else and your company or your job, wherever you work, if they need to cut people then if you’re the same as everyone else then they might just cut you because there’s no reason to keep you. You need to be a purple cow.
“You can imagine this idea. Most cows are brown or black or white, so if you see a brown cow it’s not special. You probably don’t focus on it. You don’t think about it, but if you saw a purple cow, you’re driving on the road and you look and you see a purple cow, you’re going to look at it. It’s different. It’s special.
‘downsize’
‘To downsize’ can be a verb. To downsize means to cut employees. It’s a nice way to say to fire people really or to cut them.
The difference is if you fire someone - that phrase ‘to fire’ - usually it means the person did a bad job so they must leave the company. To downsize means you’re cutting the employees. You’re cutting people, but usually it’s because you have a budget crunch. It’s because there’s not enough money to pay them. So maybe they are doing a good job, but the company wants to cut employees to save money.
The verb is to downsize. The noun is downsizing,” downsizing.
‘cutbacks’
Cutbacks, it just means cuts, budget cuts. If a company has cutbacks it means they are cutting their budget. They must reduce the amount of money the’re spending so they might cut employees. That’s a cutback. They might cut their advertising. That’s also a cutback. A cutback is just a cut in the budget.
’To Implement’
To implement is a verb. To implement means to do a plan. It means to take action on a plan. It means to make the plan happen. So first you plan something. I’m going to do this and this and this.
Then you implement the plan. It means you do the plan. You actually do what you plan to do.