Beago

Question 1

Culture web - Stories

Answer 1

• Founders vision promotes the company commitment to innovation
• Growth - rapid growth to being the second largest in Beago
• Commitment to safety and enviroment

Question 2

Culture web - Symbols

Answer 2

• Brand logo - association with brand means innovation, convenience and sustainability and forward thinking
• Tech innovation - the dominate market of Tech is promoting the use of AI and GPS which supports the company need for tech
• Micro mobility - Bikes can be seen as Beago way to ensure that they are committed to the enviromentally friendly service

Question 3

Culture web - orginasation struture

Answer 3

• Centralized leadership - clearly defined roles where the decisions are made a tthe top and then filtered down
• Functional departments - all departments have a job and they are to trive in that sector, for example research and development
• Tech - most of the work force is dedicated to tech and this would highlight the importance of technology

Question 4

Culture web - power strutures

Answer 4

• Founder influence - Ed Food and Kim own 10% and still likely to have significant influence over the strategy decision fo the company
• Leadership team - CEO and the NED play a role in shaping the culture of the company
• Instutional investors - 80% large share holders and have significant influence over their visions and views of the decisions of the company that affect their long term strategies

Question 5

Culture web - Control

Answer 5

• KPI - used to assess performance and driven on growth
• Safety and quality control - significant statemnet on safety which include background checks
• Data driven - data analytics can help to inform service development

Question 6

Culture web - Rituals and routines

Answer 6

• technology reviews - review of the tech platform
• safety training - annual safety training include completion of the company commitment to safety
• Customer feedback - customer able to provide feedback on the ride ratings

Question 7

What 5 areas can technology help to deliver growth for Beago?

Answer 7

1. Enhacing core services such as ride hailing and sharing - AI for pricing models
   2.Explanding to new services such as food delivery
   3.Strength in customer engagement such as providing add on for customer to have added extras, such as refreshments
   4.Enhacing web or mobile platforms - new feactures such as loyal programs of social sharing options
2. Driver fleet management - being able to optimise driver allocation

Question 9

What tech risks does beago face? (5)

Answer 9

1. Data security - loss of customer data
2. Tech infrastruction - system outage and they rely heavily on this information - may not be able to grow as fast as Beago is growing
3. Adapting to rapid change in technology such as EV and they run the risk of falling behind
4. Intergrated technologies between the two platofrms
5. Compliance with regulations - data protection regulations and enviromental