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Bdsm Flashcards

1
Q

Parts of the business model canvas

A 
Key partners
Key activities
Key resources
Cost structure
Value proposition
Customer relations
Distribution channels
Customer segmentation
Revenue streams
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2
Q

Part of a market

A 
Seller
Buyer
Meeting
Regulations/norm
Other stakeholders
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3
Q

Parts of the situation analysis

A

Macro - environment
Micro - market and industry
Company

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4
Q

Parts of the Macro

A 
PESTLE
Political
Environmental
Social and cultural
Technical
Legal
Economical
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5
Q

Parts of the Micro

A

Market analysis - size and growth
Industry analysis - Porter’s 5 forces
Competitor analysis
Customer analysis - Segmentation and positioning

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6
Q

Company analysis

A

SWOT

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7
Q

Marketing Mix

A 
Product
Price
Place
Promotion
People
Process
Physical evidence
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8
Q

Generic strategy for competitive advantage

A

Target: Broad or Narrow
Advantage: Low cost or Product uniqueness

Cost leadership, differiation, focus strategy (low cost, differentiation)

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9
Q

Product life cycle

A
  1. Product development
  2. Introduction
  3. Growth
  4. Maturity
  5. Decline
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10
Q

Competitive behaviour

A 
Conflict
Competition
Co excistence
Cooperation
Collusion
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11
Q

Boston consulting group: Growth-Share Matrix

A

Market growth vs. Relative market share.

Dog, cow, question markCorport, star.

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12
Q

Corporate Social responsibility (triangle)

A

Philantropic, Ethical, Legal, Economical.

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13
Q

Parts of corporate social responsibility

A

Physical environment, Social, consumer, supply chain, employee reletions.

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14
Q

Consumer behavior, purchase actors

A

Initiator, influencer, decider, buyer, user.

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15
Q

Consumer decision-making process

A
  1. Need recognition
  2. Search for info
  3. Evaluation of activities
  4. Purchase decision
  5. Post-purchase evaluation
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16
Q

B2B factors of purchase

A 
Few actors
Often complex buying
Specific requirements
Prices are negotiated
Choice factors: Quality, price, continuity, risk, personal likes.
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17
Q

Customer retention strategy

A

Deliver consistent service
Cross-selling, asking for referrals
Priority for increasing customer loyalty
Priority of retention

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18
Q

Segmentation methods

A 
Behavioral
Benefits
Purchase occasion
Purchase behavior
Usage
Perception benefits

Psychological
Lifestyle
Personality

Profile
Demographoc
Social economic
Geographic

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19
Q

Requirements for effective segmentation

A

Measurability
Accessibility
Sustainability
Actionability

20
Q

Product strategies for growth (Arisoff matrix)

A

Existing or new: Marker, product.
Market penetration, product development.
Market development, diversification.
Risk goes up with new.

21
Q

Basic product model

A

Core product
Actual product
Augmented product

22
Q

Product mix and product line

A

Product mix - total set of brands marketed by a company
Product line - Group of brands closely in functions
Range - Differences in customer needs
Width - Number of product lines
Depth - Number of product variants

23
Q

Product hierarchy

A
  1. Need family
  2. Product family
  3. Product class
24
Q

Positioning is the choice of…

A

Target market: Where to compete

Differential advantage: How we compete

25
Q

Addvertising goals

A 
AIDA
Attention
Interest
Desire
Action
26
Q

Types of needs

A

Physical
Social
Psycological

27
Q

Percieved benefits of a market offer

A

Product benefits
Service benefits
Relational benefits
Image benefits

28
Q

Periceved sacrifice of a market offer

A

Monetary cost
Time costs
Energy costs
Psycological costs

29
Q

What is a business mission

A

“A broadly defined, enduring statement of purpose that distinguishes a business from others of its type

30
Q

How does businessmisson, strategic vision and strategic objectives relate?

A

BM - Basic objectives and values.
SV - What is aimed to reach
SO - How the goals should be reached.

31
Q

What is the difference between Data, information, knowledge.

A

Data - facts
Information - tells something
Knowledge - being able to extract meaning from the information

32
Q

What is a brand

A
  • Relationship
  • Recognition
  • Prejudice
  • Extra value
  • Safety (confidence in brand)
33
Q

Price triangle

A

Customers - Needs and willingness to pay
Competitors - Offering, prices
Company - Offering, cost

34
Q

What different distribution channels are there?

A

B2C
Producer - Agent - Wholesaler - Retailer - Consumer
B2B
Producer - Agent - Distributor - Business customer
Services
Service provider - Agent -C/B

35
Q

What factors are there in channel strategy

A

Channel selection
Distribution intensity
Channel integration

36
Q

Options of promotional mix

A 
Mass marketing (ads, sales promotion, public relations)
Direct marketing (Personal selling, exhibitions, digital marketing)
Digital marketing (Digital promotions and social media communications)
37
Q

Characteristics of services

A

Intangibility
Inseparability
Variability
Perishability

38
Q

Porters 5 forces

A

Gives the attractiveness and profitability of an industry.

  • Supliers
  • New entrants
  • Competitors
  • Substitutes
  • Customers
39
Q

kano model

A

Kano model

40
Q

What are the sources of competitive advantage?

A

Better quality
Faster response to needs
Closer relationship
(Cheaper)

41
Q

Business model over time

A

Research for initial BM
Start a business and adapt to the market.
Scale the BM

42
Q

A good strategic positioning:

A

Clarity
Consistency
Competitive
Credible

43
Q

Parts of a market-oriented pricing

A 
Costs
Competitors
Customer value
Effect on distributors/retailers
Marketing strategy
44
Q

Focus of market mix for service

A

People
Process
Physical evidence

45
Q

Customer retention

A 
Target good retention customers
Bonding with the customers
Internal marketing
Fulfill promises
Solve problems

Bdsm (1 decks)

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