Basics | Create an effective ad campaign

Question 1

Pick your goal

Key idea: know what success means to you

Answer 1

Select ONE GOAL per campaign.

Here are example best practises:
1. If you want to get 2 different results, then set up 2 different campaigns, each with a different marketing goal. For instance, if you want to get leads and win sales, then create one campaign with a leads goal and one campaign with a sales goals.

Question 2

Create effective ads

Key idea: Have a map in your mind of where geographically your ads should show.

Answer 2

Location targeting helps you reach people in certain locations and people who are interested in those locations.

3 ads per ad group.

Catchy headlines etc.

Question 3

Set your bid strategy and budget

Key idea: With automated bidding, the Google Ads system uses its data to automatically optimise your bidding. Your budgets controls your overall spend.

Answer 3

Most new advertisers use automated bidding because they find its most effective.

For example: if you’re looking to drive conversion actions, you can use the “maximise conversions” strategy.
if you’re looking to receive as many clicks on your ads as possible, you can use the “maximise clicks” strategy.

You don’t have to set a maximum limit on your bid with automated bidding because you control how much you spend using your budget. Your campaign’s average daily budget, which you set next, limits how much you spend overall.