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Adobe Analytics > Basics > Flashcards

Basics Flashcards

1
Q

What are the 6 Adobe Analytic tools?

A
  1. Analysis Workshop
  2. Adobe Analytics Dashboard
  3. Activity Map
  4. Report Builder
  5. Reporting API
  6. Reports & Analytics
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2
Q

What are the 5 stages of the analytics cycle?

A

Define > Design > Deploy > Analyse > Act

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3
Q

What is the definition of a visitor?

A

number of unique people / users / devices or browsers used to access a website

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4
Q

what is the definition of a visit?

A

a count of one of more page view within a session

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5
Q

what is the definition of Page View?

A

A server call sent when viewing a page on a website

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6
Q

What is an eVar dimension?

A

Data that persists for a user as they navigate a site
e.g. authentication

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7
Q

What is a Prop dimension?

A

Data that does not persist for a user as they navigate a site
e.g. Page name

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8
Q

What is the main tool for analytics in adobe?

A

Analysis Workspace

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9
Q

If you want to report on data from multiple channels (on & offline), which analytics tool would you use?

A

Data Workbench

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10
Q

If you want to drag & drop data to create bespoke reports, which analytics tool would you use?

A

Analysis Workspace

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11
Q

If you want to collect data from third party vendors, which analytics tool would you use?

A

Adobe Data Connectors

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12
Q

What is the name of the excel add on for Adobe Analytics

A

Report builder

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13
Q

If you wanted to collect data on hidden variables for users (e.g. IP Address / Experience cloud id / analytics visitor id / page url), which analytics tool would you use?

A

Data Warehouse

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14
Q

If you wanted to pull raw data from analytics, which tool would you use?

A

Data Feeds

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15
Q

If you wanted raw data immediately from analytics, which tool would you use?

A

Live Stream

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16
Q

If a client wanted to collect meta data information page views on their website, which type of import should be used

A

Classifications

17
Q

If a client wanted to import offline information in to analytics, what type of import should be used

A

Data Sources

18
Q

If a third party supplier has an supported connection with adobe analytics, which type of import can be used

A

Adobe exchange integrations

19
Q

A customer has a CRM system where they have captured customer data, they wish to upload the data in to experience cloud, which import type should be used

A

Customer Attributes

Adobe Analytics (1 decks)

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