Basics Flashcards
What are the 6 Adobe Analytic tools?
- Analysis Workshop
- Adobe Analytics Dashboard
- Activity Map
- Report Builder
- Reporting API
- Reports & Analytics
What are the 5 stages of the analytics cycle?
Define > Design > Deploy > Analyse > Act
What is the definition of a visitor?
number of unique people / users / devices or browsers used to access a website
what is the definition of a visit?
a count of one of more page view within a session
what is the definition of Page View?
A server call sent when viewing a page on a website
What is an eVar dimension?
Data that persists for a user as they navigate a site
e.g. authentication
What is a Prop dimension?
Data that does not persist for a user as they navigate a site
e.g. Page name
What is the main tool for analytics in adobe?
Analysis Workspace
If you want to report on data from multiple channels (on & offline), which analytics tool would you use?
Data Workbench
If you want to drag & drop data to create bespoke reports, which analytics tool would you use?
Analysis Workspace
If you want to collect data from third party vendors, which analytics tool would you use?
Adobe Data Connectors
What is the name of the excel add on for Adobe Analytics
Report builder
If you wanted to collect data on hidden variables for users (e.g. IP Address / Experience cloud id / analytics visitor id / page url), which analytics tool would you use?
Data Warehouse
If you wanted to pull raw data from analytics, which tool would you use?
Data Feeds
If you wanted raw data immediately from analytics, which tool would you use?
Live Stream
If a client wanted to collect meta data information page views on their website, which type of import should be used
Classifications
If a client wanted to import offline information in to analytics, what type of import should be used
Data Sources
If a third party supplier has an supported connection with adobe analytics, which type of import can be used
Adobe exchange integrations
A customer has a CRM system where they have captured customer data, they wish to upload the data in to experience cloud, which import type should be used
Customer Attributes
